21 November 2005 Newsletter Subscription Email this Page Volume 14 - Issue No: 36



Special Report




 

Marathi TV market: Expansion key to survival
Adhikari's Mi Marathi to lock horns with 3 established players. Will competition open up the market?

Media, Advertising & Marketing Watch
Star needs to look at regional strategy: Guthrie
Star Group CEO Guthrie tells MPA that the group needs 'to seriously think about its regional strategy in India'.

Zee earnings hit by rise in prog. investments: MPA

Reckitt Benckiser launches stain remover 'Vanish'
Reckitt Benckiser has launched fabric stain remover Vanish in India. For local flavor, the product is called Vanish Shakti O2 and is priced at Rs 65 for 250gm, along with a special introductory offer of 500g pack at Rs 100.

Rado launches Coupole Jubilé in India

Fifa to launch contest for World Club Championship

Nielsen gives US ad clients access of dynamic ratings

Collage bags Ishtaa jewelry creative account

Star Plus to launch 'KBC 2' in US in December

SBC re-launches AT&T; new logo on 21 November

Guest Speak
Branding Overboard
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (30/10/2005 to 05/11/2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (30/10/2005 to 05/11/2005)
Star Plus
DD Sports
DD1
Star One
Sun TV
Gemini TV
Sony Entertainment
Zee TV

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Today's Newsbreakers.......India
Move to tax ad agency services to print dropped
We will have an ambassador for every brand
Atlanta sums itself in six-word slogan
Fresh push for RYP
Barbie gets a makeover for Mideast & North African mart
Source:Financial Express
   
Tax circular on ad agencies may invite litigation
Honda Siel to launch City ZX on Nov 22
Kinetic 4s launched
Source: Business Standard
   
MyTVS all set to go national
Snacks to boost demand in packaged food sector: Study
Source: The Hindu Business Line
David plays a prank on JWT
British Airways talks the Indian way
Grasshoppers bags the Muthoot Group account
The three anchors for Indian women consumers
Wavelength Communications, Mumbai, wins K Raheja Constructions
Collage Consulting bags Ishtaa jewellery account
India, Asia face similar advertising issues
Source: Agency Faqs
 
   
David Mouchel on Campari's India plans
Source:Rediff
International News
Omnicom Media Group expands Middle East presence
Source:AME Info
   
Ogilvy wins Ragu advertising account
Source:Strategiy
   
Schwarzenegger, Jackie Chan team up to combat piracy in TV ad
Source: Yahoo
   
Ikea, Secret Weapon Part Ways
Unilever Shifts Ragu to Ogilvy
VF Buying Goes to Mediaedge
SMG Wins Gillette Planning
Buick Moves 'Beyond Precision'
Source: Ad Week
   
Gillette Awards Media Planning to SMG
Source:Media Week (US)
   
CCTV Earns RMB 204 Mln from Auctioning Prime-time Advertising Slotsr
Source:www.chinaknowledge.com
On Advertising: Drinkers get a warning in England
Source: IHT
   
Nestle under fire for 'sexist' TV ad
Source:ww.news.com.au
   
Israeli advertising blitz targets US visitors
Source:Fort Lauderdale Sun Sentinel
   
Commentary: Does Pre-Roll Video Change Traditional Online Media Buying?
Judge Denies Nielsen Motion, Allows Antitrust Suit To Proceed
Financial Ads Fuel Online Surge, Telecom, PSA Up Too
Budget Sends Blog Readers On Scavenger Hunt
Source: Media Post
   
NBC Sports Plans Mobile Games
Source: www.cellular-news.com
   
Bidders join forces for raid on Aegis
Source:Telegraph

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