14 November 2005 Newsletter Subscription Email this Page Volume 14 - Issue No: 31



Media, Advertising & Marketing Watch




 

Zee Marathi targets local advertisers
Initiaties non-traditional methods such as product profile programmes & classified advtg to woo local advertisers.

UTV-Sun JV talks: Channels to get Sun branding
JV talks forTamil & Telugu kids chnls which 'll have Sun brand; ad revenues to be with UTV, Sun to get distbn earnings.

MTV's 'Pyaar Vyaar and all that' funda on mobisodes
Mobile is going to be a big part of MTV's upcoming launch Pyaar Vyaar and all that - its second experiment at using the soap formula to get in appointment viewing.

Local tastes should mix with universal themes: Lowe

Capture the value of integration: Bijapurkar

Indian talents should create benchmarks: Pandey

Sahara rolls out video website for 'Home Delivery'

Zee ropes in Hutch as 'Kam Ya...' telecom partner

Sen appointed president for Mudra's Brand Therapist

Kerala media firms make a beeline for FM mkt

Guest Speak
Winners, Losers of Corporate Image 2005
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (24/10/2005 to 30/10/2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (24/10/2005 to 30/10/2005)
Star Plus
DD Sports
Star One
Sun TV
DD1
Sony Entertainment
Gemini TV

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Today's Newsbreakers.......India
BA launches major India campaign
Source:DNA
   
Advertisers, agencies should become consumer centric
Admen pan shoestring budget, the great Indian story
Source: Economic Times
   
A year into launch, Star One, Sahara One trail in TAM ratings
Lifestyle TV in India—the next BIG thing
Source: Financial Express
 
Gupta ‘uncles’ object to tax evasion advertisement
Ludhiana: On ghost orders, District Police erases advertisers’ presence from hoardings
Source: Indian Express
 
India to represent largest delegation in ADASIA 05
Source:Webindia123
 
Haldiram to diversify into biscuits, pastas and noodles
Telecast rights: Private sports channels unhappy with mandatory sharing norms
AirTel rings in 10 years in Delhi today
Source: The Hindu Business Line
Aamir Khan’s role-play revs up Innova
Triton, Delhi bags creative and media duties for Leh Berry
Mudra bags the TimesofMoney’s creative business
Nishith Bhandarkar joins Euro RSCG, Mumbai as director- client services
Chandradeep Mitra, president Lintas Personal and Lintas Healthcare quits
AAAI Symposium: “Ad agencies need to change from disintegrators to integrators” - Rama Bijapurkar
O&M India scores at The London International Awards, 2005, with Fevicol
Source: Agency Faqs
 
   
An innovator in the ad world
Source:The Hindu
   
Consumers ready to splurge more on style 'n' fun, says study
Source: Business Standard
International News
Futurist makes Bahrain proud at world-class ad event in India
Source: Strategiy
   
NECCAP plans to firm up marketing, branding efforts
Source:Malaysia Star
   
Ad Agencies Urge Radio Industry to Adopt People Meter
Omnicom Adds Search Specialists
Source:Media Week (US)
   
$60 Mil. LensCrafters Goes to DDB
Former KB+P Exec Heads to Ogilvy in Senior Role
Andersen Windows Enlists GdB
Euro RSCG Hires Account Chief on Volvo
FCB Restructures Operations
Source: Ad Week
   
Seven sheltered from advertising slump
Source:Seven
   
TV ads face shake-up as viewers hit fast forward
Source: Telegraph
On Advertising: UK ad unit takes heat, as usual
Source:IHT
   
Video ad firm puts its eyes on the sky
Source:Shanghai Daily
 
Microsoft's ad pitch underpins Net moves
Source: CNET
   
Nets: Time To Shift Debate, Nielsen Introduces SAAs
Google Tests Newspaper Ads
DVR Ratings Become New Negotiating Point Between Agencies, Networks
Court Orders Company To Halt Adware Distribution
Prime Time On Demand: Big Implications For Product Placement Efficacy
Source: Media Post
   
More than 500 advertising professionals expected at ADASIA 05 conference
Source:Channel NewsAsia
   
Podtrac Launches Free Podcast Advertising Service
Source:Podcasting News

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