Zee
Marathi targets local advertisers
Initiaties non-traditional methods such as product profile
programmes & classified advtg to woo local advertisers.
UTV-Sun
JV talks: Channels to get Sun branding
JV talks forTamil & Telugu kids chnls which 'll have
Sun brand; ad revenues to be with UTV, Sun to get distbn earnings.
MTV's
'Pyaar Vyaar and all that' funda on mobisodes
Mobile is going to be a big part of MTV's upcoming launch
Pyaar Vyaar and all that - its second experiment at using the soap
formula to get in appointment viewing.
Local
tastes should mix with universal themes: Lowe
Capture
the value of integration: Bijapurkar
Indian
talents should create benchmarks: Pandey
Sahara
rolls out video website for 'Home Delivery'
Zee
ropes in Hutch as 'Kam Ya...' telecom partner
Sen
appointed president for Mudra's Brand Therapist
Kerala
media firms make a beeline for FM mkt
Guest Speak
Winners,
Losers of Corporate Image 2005
NASEEM JAVED's Westside View
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