MAM

Kerala's media firms make a beeline for FM radio market

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2016/04/25/Itv.jpg?itok=-SkAKw_U

MUMBAI: As the deadline for submitting applications for the second phase of FM radio expansion ended on 11 November, a majority of media organisations in Kerala have expressed their interest for the 17 frequencies up for bidding in five cities.

According to sources, the applicants from Kerala include television players Asianet, Sun Network (runs Surya TV & Kiran TV), Malayalam Communications (runs Kairali TV and People TV) and print majors Malayala Manorama and Mathrubhumi.

The non-Kerala players planning to enter the state's FM market include Radio Mirchi. Interestingly, Mirchi is presently running a promotional campaign in the Malayalam media. Outside of the media territory, the Kochi-based hospitality firm, Holiday Ventures, has also expressed its interest to enter the FM radio market.

The second phase of FM radio kicked off in India with the government issuing the tender notice late September. Bids were invited for over 300 frequencies in 91 cities having a population of more than 300,000 and as the deadline ended, a total of over 100 players are believed to have emerged in the fray. It is expected that, by January 2006, the picture will get clearer when the government invites financial bids from the short-listed companies for awarding the frequencies. Existing FM radio companies have also submitted their bids for the second phase.

As per government documents, there are 17 frequencies available for bidding in Kerala with the towns being Kochi (3), Kannur (4), Thiruvananthapuram (4), Kozhikode (2) and Trissur (4). While Kochi is placed in the B category where the minimum net worth required for one channel is Rs 20 million, the other cities in the states are slotted in the C category where the minimum network is Rs 10 million. In the state, broadcasters will share common infrastructures using pubcaster Prasar Bharati's transmission towers.

Asianet vice president programming Sreekantan Nair, who was in-charge of AIR's Devikulam FM before moving out, feels that luring the conventional Kerala population will be a challenge for the private FM players. "Keralites are used to the traditional AIR programming. Cable television, when it entered the state, managed to develop a separate identity from Doordarshan through unconventional programming and presentation styles which the viewers could very easily relate themselves with. Now, for FM, it all depends on how the players would handle it and what kind of innovations they would bring in. Programming-wise, I feel that comedy will play a key role," says Nair.

The South Indian market is yet to be fully exploited by radio broadcasters and if business plans are sound could also make money for companies in the long run, a media observer said. A main reason being Prasar Bharati offering just five FM radio stations in Kerala in Thiruvananthapuram, Kochi, Kozhikode, Kannur and Devikulam.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/Foodpanda.jpg?itok=yKaa5k_Z
Foodpanda acquires Holachef

Food delivery company Foodpanda, India’s fastest growing today announced its acquisition of Mumbai-based food-tech venture Holachef. Through this collaboration, Foodpanda marks its strategic entry into cloud kitchens and plans to launch its own brand of food products in different categories.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/Amazon_Echo.jpg?itok=QN1qoBs_
Amazon Echo says experience everyday magic in new campaign

In today’s world, where people are worried that the growth of technology is drawing them apart, Amazon Echo’s new campaign aims to bring Indian families together with its smart speaker technology. The campaign stitches together an Indian family’s everyday situations that lead to small moments of...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/Ajmal_Perfumes.jpg?itok=texd-a7j
Ajmal Perfumes partners with Parcos

Global home-grown perfume house, Ajmal Perfumes has entered into a strategic association with one of the leading perfume and cosmetics retailer, Parcos.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/KFC_800.jpg?itok=-PI1xbA_
KFC hands over digital mandate to iProspect

iProspect India, the digital agency from Dentsu Aegis Network, has bagged the SEO, paid media and digital business for KFC India, an American fast food restaurant chain. The account will be handled from the agency’s Delhi office.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/kosh.jpg?itok=QxXcsMbN
KOSH Oats launches Roti Donation Drive on World Food Day

KOSH Oats by Future Consumers announces ‘Roti Donation Drive’ a special initiative which starts on World Food Day.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/Truecaller.jpg?itok=GJpRMARf
Truecaller shows it is more than just a caller ID & spam detection app

Truecaller has launched its new television and digitally focused advertising campaign with the tagline ‘Sab ke liye’ meaning both ‘for everyone’ and ‘for everything’. The ad campaign is aimed to create awareness among the audience about the recent features introduced on the app apart from Caller ID...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/birla.jpg?itok=ZSHorrmj
Birla Gold & BBH team up for another power pact film

Birla Gold, the cement brand of the B.K. Birla Group of Industries launched its new ad campaign marking the beginning of the latest Pro Kabaddi League season and commemorating its association with Patna Pirates, three-time winning champions.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/fbb.jpg?itok=8qWOjTIx
fbb launches its festive collection at Mumbai Airport

The season for shopping has begun and people all over the country have increased their spending budgets to ensure they look their best this season.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/kansai.jpg?itok=bLHO7bPV
Kansai Nerolac reconstitutes its iconic 'Ghar Ki Raunak' jingle into a song

Kansai Nerolac Paints Ltd. (KNPL), one of the leading paint companies in India and pioneers of ‘Healthy Home Paints’ has recently teamed up with popular Indian music director, Pritam’s musical platform JAM8 to roll out a rendition to Nerolac’s iconic jingle as a song, across India.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories