27 May 2005 Newsletter Subscription Email this Page Volume 13 - Issue No: 17

Media, Advertising & Marketing Watch




 

SmartVideo - E! Entertainment deal for cell phone content
SmartVideo Technologies has associated with E! Entertainment Television to provide entertainment news and lifestyle content to smart devices.

Zoom's Kapoor to head marketing at Sahara Filmi
'Shailesh Kapoor, marketing head of Zoom slated to join Sahara's yet-to-launch movie channel 'Sahara Filmi'.

'Star Ananda' awards creatives to Bates
Bates India has bagged the creative account of Star Ananda, the Bengali news channel from the ABP Group-Star India stable that is scheduled for a June launch.

'Bombay Mirror' creatives with Leo Burnett

Channel [V] presents 'Draw The Gorillaz'

TV watchdog slams Parish Hilton burger ad

TV Ratings
Top 10 Programmes (08 May 2005 to 14 May 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (08 May 2005 to 14 May 2005)
Star Plus
Sony Entertainment
Sun TV
Zee Cinema
Gemini TV

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Source: www.indiantelevision.com
Today's Newsbreakers.......India
Marketing ka naya funda: B'wood shows the way
John Abraham dumps Hayabusa for Yamaha
Scoop into the mind of consumer 'Next'
Bush in the sky: When Stars Ad Up
Source:Economic Times
 
   
Yamaha signs up John Abraham as brand envoy
Dr Fixit - a focus brand for Pidilite
Eisai, GSK in pact for marketing anti-ulcer drug
Source: The Hindu Business Line
 
Madison loses Rs 50-cr Hyundai account to Cheil
Paris's hot ad gets porn label
Source:Times of India
Aprais ties up with ex-JWT Sunil Gupta, sets up shop in India
O&M Kolkata wins Tata Steel’s new retail initiative business
Bengali channel STAR Ananda to be launched by month-end
Advertising needs to be more interesting than sex: JWT's Craig Davis
Source:Agency Faqs
 
   
HLL focusing on direct communication with consumers
Source: Financial Express
   
Daikin to spend Rs 5 cr on marketing initiative
Creative fusion
Source: Business Standard
International News
Schwab Consolidates $100 Mil. Account at Omnicom's PHD
American Century to TBWA\Chiat\Day
McCann's McGuinness to Helm Unilever
  Source: Ad Week
   
Daily Mail group posts profit but issues advertising warning
Source: Scotsman
   
TV Buyers' Estimates
Tesco trucks to front FIFA Street promo
Carat retains Renault but faces Royal Mail review
  Source:Media Week (UK)
   
EU launches anti-smoking TV campaign
  Source: Malaysia Star
   
Advertisers Going Ga Ga About Podcasting
  Source: Corante
ITV bucks advertising trend
  Source: Ireland Online
   
NTL falls foul of ASA over promo mail
Source:PC Pro
   
Media IQ's Lotito: We Plan To Audit Print, Other Media
American Express and Yahoo! Stage Broadway Site
  Source:Media Post
   
Newspaper ad revenues up 18pc in Q1
  Source:Business World, Ireland
   
Viacom tests young creatives in debate over ad copy length
Source: Media Bulletin,
   
Interpublic Group to Present at the Deutsche Bank Media Conference
  Source: Business Wire UK
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