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Zoom's Shailesh Kapoor to head marketing at Sahara's movie channel

MUMBAI: Shailesh Kapoor, marketing head of the Times Group's non-fiction entertainment & lifestyle channel Zoom, has decided to move on. Kapoor is slated to join Sahara's still to launch movie channel 'Sahara Filmi' as head of marketing. He will be reporting to Sahara Filmi's newly appointed business head Ashutosh.

According to reliable sources, Kapoor has put in his papers and is scheduled to join Sahara Filmi by June-end.

The film channel though is still on the hunt for a COO. The task at hand for Kapoor is to set up a full fledged marketing team and get the marketing agenda rolling.

Sahara had earlier announced it would launch its movie channel in January 2005. The company has made movie acquisitions to feed the channel which will would also have a good amount of non movie content.

 

 

Kapoor was a part of Zoom from its inception and has been with the channel for 15 months. Prior to Zoom, Kapoor was heading the marketing division at Zee cinema.

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