Leo Burnett bags creative duties of 'Bombay Mirror'

MUMBAI: Bombay Mirror, the latest offering from the Times Group stable, has awarded its creative duties to Leo Burnett. The campaign for the publication, which is slated to hit the stands on 30 May, broke today.

Interestingly, Leo Burnett was invited to handle the account and there was no pitch process or screening that took place.



Speaking to, an overjoyed Leo Burnett national creative director KV Sridhar says, "This is our first big publication client and it makes for a huge visibility account. The newspaper market is the new aggressive category and in advertising terms, this will give agencies a very good canvas to do some cutting edge work".

The agency is currently also working on a TVC as one facet of a wider multi-media campaign.

It is worth noting here that the creative duties for the news channel from the Times stable were also awarded to Leo Burnett earlier this year.



Says The Times of India brand director Rahul Kansal, "Leo Burnett is an excellent combination of creative and strategic ability. Also, being a media company we have a good understanding of the credentials of various agencies, and Leo Burnett was definitely one that stood apart."

When queried about the account size, Kansal pointed out that it was very difficult to comment on that considering they themselves were a media company and hence a lot the media vehicles in use would be their own. Also, with the shift to fee based accounts, he said that the calculations were very complex.

The media duties for Bombay Mirror will be handled by the Times group itself in-house.

Latest Reads
Vizeum launches Binary, special advisory unit for media clients

“Media business is, in the short term, headed for a tipping point, driven by the changing consumer-media interface,” emphasises Vizeum India MD Shripad Kulkarni, who strongly believes that media companies need a definitive transformation strategy in place now.

MAM Media and Advertising Media Agencies
Havas Media bags Rs 15-cr Sujata account

MUMBAI: Havas Media Group India has bagged the integrated media duties of Sujata, an Indian Consumer Electronics & Home Appliances brand for Juicer Mixer Grinders. The incumbent on the business was Exposure Media. The account will be handled out of Gurgaon office led by Uday Mohan. The...

MAM Media and Advertising Account
TV festive ad spend to reach Rs 8000 cr; experts divided

MUMBAI: The festive months of October and November are welcome months not just for you and your family, but for most Indian brands as well. After all, they eagerly wait for this early window when consumers loosen up their purse strings and put their Diwali bonuses to good use, aka, shopping.

MAM Marketing MAM
Amagi partners with BARC India to offer monitoring of geo-targeted TV ad-campaigns

Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring body BARC India to help advertisers monitor geo-targeted ad-campaigns of brands across TV channels.

MAM Media and Advertising AD Agencies
iProspect conceptualises unique digital video for ICICI two-wheeler insurance

iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

MAM Media and Advertising AD Agencies
eBay engages consumer with live game on FB

MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable...

MAM Media and Advertising Ad Campaigns
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People
Cornitos unveils 'Crispy' mascot

Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories