Says The Times of India brand director Rahul Kansal, "Leo
Burnett is an excellent combination of creative and strategic ability.
Also, being a media company we have a good understanding of the
credentials of various agencies, and Leo Burnett was definitely
one that stood apart."
When queried about the account size, Kansal pointed out that it
was very difficult to comment on that considering they themselves
were a media company and hence a lot the media vehicles in use would
be their own. Also, with the shift to fee based accounts, he said
that the calculations were very complex.
The media duties for Bombay Mirror will be handled by the
Times group itself in-house.