20 May 2005 Newsletter Subscription Email this Page Volume 13 - Issue No: 12

Media, Advertising & Marketing Watch




'KBC2' campaign to float on 'hope'
Hope recurring thread of primarily television-centric ad campaign that is being rolled out in five phases.

Optimystix out of Sony's 'Fame Gurukul'
Sony is looking for new producers to take on part of their dream project, "reality based soap opera" 'Fame Gurukul'.

Optimystix re-opens ad film unit

O&M bags creative duties of 2 DirecTV packs
O&M, Mumbai has won the creatives of News Corp-owned DirecTV's HindiDirect & CricketTicket packages

Getty Images selects Visage to represent India

LG launches XPC series; ad-spends to jump

GM India launches new service GM Service Plus

Yahoo!'s Taraporewalla appointed IOAI chairman

Guest Speak
Seven New Laws of Global Marketing
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (01 May 2005 to 07 May 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (01 May 2005 to 07 May 2005)
Star Plus
Sony Entertainment
Sun TV
Star Gold
Gemini TV

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Today's Newsbreakers.......India
Channels air surrogate ads despite ban
Roche signs up Wasim Akram to endorse diabetes monitor
Heard it on my radio...
Source: The Hindu Business Line
 
   
Sanyo plans wholly-owned unit as venture with BPL yet to take off
Source:Economic Times
   
Ad mad world
Indiatimes CEO new VC of Internet body
Source:Times of India
   
Salman Khan supports "No Tobacco" campaign
Source: www.outlookindia.com
India may take long to embrace net advtg
Coolest offer for Kelvinator
Source:Financial Express
 
   
How to stop waste in advertising
  Source:Rediff,
   
Bare Associates to enter India with Mystery Customer programmes
HCL HeritEdge: Connecting customers, employees & investors
Source:Agency Faqs
   
Orange, Hutch bury branding hatchet
New health drink launched in Agra
Source:Business Standard
International News
WPP chief predicts Chinese ads boom
  Source:Scotsman
   
McCann Does the 'Right Thing' in Latest Ads for Wendy's
Build Game Ads Better, and They Will Come
  Source:Ad Week
   
ABC Spells Ad Fight for Disney
  Source:TheStreet.com
   
Borrell: Online Real Estate Spending To Climb 55 Percent in '05
Click-Counterclick: Broadband and Advertising
  Source:Media Post
   
UK ad spend to rise
C4 targets agencies with Richard & Judy CD
Clear Channel wins TfL bus shelters
National Geographic gears up UK sales
  Source:Media Week (UK)
   
Interactive Ads Buyers vs. TV
  Source:www.imediaconnection.com
SRH reveals strong results but says radio advertising is down
Broadcasters hit out at ITV advertising plot
  Source:Brand Republic Bulletin
   
AQuantive Starts On-Demand TV Ad Unit
Source:Media Week (US)
   
Emirates announces its continued sponsorship of the International Cricket Council
  Source: AME Info
   
P&G to use rich media ad-serving platform for video gaming market
Source:Strategiy
   
Morgan Stanley to pull ads from 'negative' newspapers
  Source:Independent
   
Canada: Ad man didn't know about sponsorship funds
  Source: CNEWS
   
Wendy's to Focus on Irreverence in New Ads
  Source:AP via Newsday

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