MAM

GM India upgrades services with the launch of 'Free After 3’ service

MUMBAI: General Motors India has announced the launch of unique customer service programme - the GM Service Plus - a cluster of services that are designed to service the family of GM car owners, be it a Chevrolet or an Opel.

To kick-start this venture, the company has introduced ‘Free After 3’ programme, an exclusive service initiative, where customers can have their car serviced in 3 hours. The idea being that the customer could have his or her car serviced as he or she shops at a mall or watch a Bollywood potboiler. Starting with the National Capital Region (NCR), it will be extend to other cities in the coming days.

 

 

These new services would help GM customers keep their vehicles in shape, provide help at hand and help take servicing to the next level.

“This shows we care for our customer and are responsive to his needs,” said GM India vice president marketing, sales and aftersales Amit Dutta.

It is worth noting here that the initiative has come within weeks of the company ramping up production capacity at its Halol facility to 60,000 units to meet the growing demand for its cars.

Besides the ‘Free After 3’ service, the ‘GM Service Plus’ range of services encompass the following:

24-hour workshops: An all-day service centre where customers can get their car serviced when they use it the least.

Genuine parts and accessories: A host of affordable parts and accessories guaranteed by General Motors.

Optional Warranty: Ensures continued protection beyond the standard warranty of the car.

Preferred insurance: A comprehensive insurance cover that comes with a range of value-added services from our insurance partners.

GM reach: With 80 service centres in 65 cities, a customer is assured of services all across India.

 

 

General Motors has also planned a multi-media publicity blitz of print, outdoor and direct marketing campaigns to ensure visibility for the ‘Free After 3’ service.

Print and outdoor campaigns will target movie theatres, shopping malls, airports and restaurants to show how one can squeeze out more time for fun and work by doing two things at once - as the car gets serviced.

Direct mailers are also being sent to customers with complimentary movie tickets or dinner vouchers as added incentives to try out the new service, while GM service teams in their new 'Service Plus' apparels, caps and badges will be seen at different outlets creating the buzz and excitement around the campaign.

The new service initiatives also have a dedicated helpline with a unique number – 30308080 – across the country.

To make use of the ‘Free after three challenge’, the customer has to book his car in advance at a GM ’Quick Service’ workshops. As you drive in at the appointed hour, the clock will start ticking as soon as the job card is opened. A special team including two skilled and specially trained technicians and two washer men will then get on the job quickly procuring the necessary spares and consumables and working at special ‘Quick Service’ bays with separate infrastructure and facilities. If the workshop fails to deliver on time, customers need not pay any labour charges.

GM Service has worked out floor management techniques to ensure that cars taken in for ‘Quick Service’ do not interfere with the regular workshop traffic. Visual identification of all cars taken in for ‘Quick Service’, at all levels in the workshop will hold the key. This will be achieved by using ‘Danglers’ and ‘Priority Caps’, specially designed for the activity.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/GioneeS6_0.jpg?itok=g8U0rRa6
Mobile+Services replace FMCG as top advertisers in BARC week 48

BENGALURU: As per BARC week 48 data on top 10 brands Across Genre: All India (U+R) : 4+ Individuals, Mobile hand sets and Services replaced FMCG as the top advertisers in the list with 43.88 percent of the insertion in BARC’s top 10 list for week 48 (Saturday 26 November 2016 to Friday 2 December...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/naresh.jpg?itok=sgeWsbwM
Span Communications wins IBA Cyber Security mandate

MUMBAI: Span Communications has won the media and creative mandate of Indian Bank’ Association’s campaign on Cyber Security Awareness in a multi-agency pitch. The media campaign ran during the International Cyber Security week, starting 30 November, 2016.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Happydent.jpg?itok=A8c497IH
Happydent: Smile Please, kids

MUMBAI: Leveraging the fact that 'smiles are contagious', Happydent has teamed up with Smile Foundation, an NGO that works with underprivileged children, for a new campaign called 'Happydent Smile Please.'

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Rohan-Bhansali--Co-founder-%26-Director%2CGozoop.jpg?itok=bYyZYHEN
Gozoop wins media duties of Regal Shoes

MUMBAI: Gozoop has bagged the media duties including digital and creative for Regal Shoes. The agency will be managing the rebranding of the shoe brand across all media platforms.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Shan-Jain.jpg?itok=1EcE8RyE
GroupM's Shan Jain joins Publicis Media India

MUMBAI: Former GroupM executive Shan Jain has joined Publicis MediaIndia as the head of business transformation practice. Jain’s last stint was with GroupM, as Principal Partner, Client Leadership at Mindshare.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Rubeena-Singh-800x800.jpg?itok=qwNRBb6C
Bhargava new DAN Performance Group CEO; Rubeena to lead iProspect

MUMBAI: iProspect India, the digital agency from Dentsu Aegis Network, has appointed Rubeena Singh as its CEO effective this December, as its former CEO Vivek Bhargava is being elevated to a larger role of CEO of DAN Performance Group. Bhargava will head all the Digital Performance Agencies of...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Gurbaksh-Singh-800x800.jpg?itok=oP8kY0DA
'Sweat It To Get It', recommends Gatorade

MUMBAI: The iconic sports drink brand has come up with a vending machine that dispenses Gatorade only if you work up a sweat…In line with its international brand positioning, Gatorade India has kicked off its new campaign with ‘Sweat It To Get It’.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Suresh-Prabhu.jpg?itok=Cqfoyu3j
Commercial ads to aid Rail Radio Service

NEW DELHI: Installation of entertainment through Public Address Systems in trains will be operated by selected licensees, through commercial advertisements. As a result, this will not involve any expense, the minister of state for railways Rajen Gohain said. As announced by the railway minister...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/07/Tanmay-Mohanty_0.jpg?itok=2GxsCYqy
India among top 10 contributors to ad spend growth: Zenith Ad-Ex Forecast

MUMBAI: Publicis Media Company Zenith has just released its new Advertising Expenditure Forecasts in which it predicts that global ad expenditure will grow 4.4 per cent in both 2016 and 2017, reaching USD 566 billion by the end of 2017. Zenith predicts that ad expenditure growth for India in 2017...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories