MAM

LG launches XPC series; ad-spends to jump

BANGALORE: LG Electronics India Ltd. (LGEIL) has launched its XPC series of desktops in the price range of Rs.35,000 to Rs.50,000.

XPC is a PC cum entertainment system, allowing live recording of TV programs added with provision for pause, rewind, edit and maintain video library for later viewing.

 

The product comes with the latest Microsoft Media Center Edition (MCE) Operating System, designed to provide a true blend of computing and entertainment. In combination with MCE OS and high end processors like Intel’s LGA775 / AMD’s Athlon64, XPC offers leading edge features like high speed processing, access to media storage with remote, Personal Video Recording and multi-function.

‘Perform in style’ is LG’s new catch phrase for their XPO range.

 

 

A company source says that approximately Rs 220 million would be pumped in for ad-campaigns from the PC and peripherals wing this year as against the Rs 120-130 million invested last year. TV commercials focusing LG as a PC company, with an emphasis on laptops and notebooks have been planned. LG intends to pour in more money to build up a brand image. The new commercials are likely to hit the tube by the end of this month.

 

 

Creative and media for LG’s Pc products are being handled by McCann-Erickson, while Lintas are involved in brand building for TVC’s.

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