15 June 2005 Newsletter Subscription Email this Page Volume 13 - Issue No: 30

Adex Analysis




 

Cars / jeeps advertising on TV rises 50%
Cars & jeeps advertising on television rises by 50% in Q1 '05 compared to Q1 '04.

Media, Advertising & Marketing Watch
UB eyes top slot post Shaw Wallace acquisition

After acquiring Shaw Wallace to become the 2nd largest distilled spirits company in the world, Mallya now eyes top slot

Zee Smile to acquire global formats
Zee Smile is planning to pick up some globally accepted comic formats and has already initiated talks with various agencies.

Max powers Madhuri fest with on-ground promos

P&G US slashes television ad budget

Nokia, Sony Ericsson introduce new models

Coca-Cola launches Sprite Ice

BOF to offer inputs in mall planning

Mirinda launches 'Batman Blast Berry Fusion'

Aviva Life Insurance to open 13 new branches

Seminar moots PET over Rectangular opaque packs

Guest Speak
Do Not Enter -- It's XXX
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (29 May 2005 to 04 June 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (29 May 2005 to 04 June 2005)
Star Plus
Sony Entertainment
Sun TV
Gemini TV

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Today's Newsbreakers.......India
Mumbai Mirror creating waves in ad circles
Smart marketing helps films rule box office
Hook, lion & sinker
Bawdy copy
The spark?
  Source: Economic Times
   
 
Dabur to promote Babool, ropes in Vivek Oberoi as brand ambassador
Coca-Cola rolls out Sprite Ice
Tata Tea mulls acquiring more global brands
SWC acquisition complete, more brand buys on the cards: Mallya
Pantaloons forays into domestic fast-food segment with Chamosa
Brands flock together to rest under common shelter
Source: The Hindu Business Line
 
Vivek Oberoi is new brand ambassador for Dabur
Sabmiller to spend $125 mn in India in brand building
Tea firms whip up a storm with ready-to-drink brands
Source: Financial Express
ITC Foods reviews media biz; MEC, Lodestar, Interactions in the fray
Lemon's Umesh Shrikhande joins Contract Mumbai as branch head
NRS 2005: HT Delhi takes off with 49% growth, TOI grows marginally
Kreate Advertising pockets many accounts
Source:Agency Faqs
 
Craig Davis is all set to rock the JWT boat
Ads that speak to all Indians
Source:Moneycontrol
   
Spot that product on your TV show
Ice People: Naren Multani, ad film maker
Pizza Corner to set up first foreign outlet
It is a win-win forum for brand owners and malls
UB wraps up SWC purchase
Source:Business Standard
   
COUNTERVIEW: Schumacher brand has lost value
Source:Times of India
 
`Yellow pages' now available in Tamil
Source: The Hindu
International News
Arab World FM Radio Ad Rates Low
  Source: Arab News
   
Japanese firm withdraws TV commercial seen as slur against black men
  Source: Khaleej Times Online
   
News International to review £32m media account
BBC Worldwide doubles profits
Agencies query Grazia ad rates
  Source: Media Week (UK)
   
AOL Readies New Ad Units for AOL.com Launch
  Source: ClickZ News
   
Advertising spending soars to $25 million
  Source:Gulf Daily News, Bahrain
   
Dennis recruits men's magazines ad director from Emap
  Source:Media Bulletin
$90 Mil. Levitra Account Heads to BBDO
U.S. Navy Issues RFP
Nielsen Reveals LPM Data for D.C., Philly
  Source: Ad Week
   
Bristol-Myers Won't Advertise New Drugs
  Source:Newsday
   
Userplane Offers Bloggers Ad-Supported Feedback Tool
PR Vs. Advertising: This Time, It's Personal
Experts: Media Research Becoming More Interpretive, Less Standardized
ValueClick Acquires Web Clients
  Source: Media Post
   
Journal Register Company Reports Period Five Advertising Revenues; Provides Second Quarter Earnings Guidance
  Source:Business Wire

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