Max to power Madhuri film fest with on-ground promos

MUMBAI: SET Max is all set to launch a Madhuri Dixit film festival for the afternoons. Starting 20 June, the channel will telecast super hit films starring Madhuri Dixit in some of her most unforgettable roles at 1 pm.



The Madhuri Dixit Film Festival will receive innovative on-ground support through a retail and a van activity, which will travel across 36 cities. There are several on-ground activities lined up for this festival wherein Max-branded vans will travel across cities visiting various societies and colonies to distribute Bindi packets to housewives.



The bindis will be designed like the one used by Madhuri Dixit in her all-time hit Beta. One can also look forward to participating in a "Lucky Draw" that will be conducted in the evening at a pre-decided location to win Max goodies including Max-branded TV covers. Apart from these women and children can participate in several games and win other attractive Max gifts.

Max EVP and business head Albert Almeida said, "This is a special offering from Max to our female viewers - especially for those women who are at home. One p.m. is a time of day convenient to them, which is when they can find some time for themselves in the midst of a busy day of looking after the home and family."



The channel will air a total of ten films from 20 June to 1 July. The film festival will showcase blockbusters like Khalnayak, Kishen Kanhaiya, Koyla, Dil, Ram Lakhan, Hum Tumhare Hai Sanam, Vardi, Mujrim, Rajaji and Zindagi Ek Juaa, states an official release.

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