5 July 2005 Newsletter Subscription Email this Page Volume 13 - Issue No: 44



Media, Advertising & Marketing Watch




 

Bombay Dyeing makes Times go monochrome
All 10 editions of 'The Sunday Times' across the country went monochrome to kick off new campaign from Bombay Dyeing.

Rasna appoints Mohanty as marketing head
Rasna Private Limited has roped in Aurobindo Mohanty as vice president marketing.

Executive Dossier
'India is probably the toughest in terms of getting the deal and sustaining it'
Interview with Fremantle Media director of operations India Gavin Wood

Fremantle to solely produce 'Indian Idol 2'

AAAI organises seminar to mark diamond jubilee

Dabur Foods launches Real Mango Twist in 2 variants

Channel 7 unveils new shows, re-arranges schedule

Guest Speak
The Typing Revolution in Cyberspace
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (18/06/2005 to 24/06/2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (18/06/2005 to 24/06/2005)
Star Plus
Sun TV
Sony Entertainment
Gemini TV

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Today's Newsbreakers.......India
R K Swamy bags Rs 100-cr new business this year
Assocham moots measures to boost ad outsourcing in India
CavinKare relaunches Fairever, opts for brand ambassador
Source: The Hindu Business Line
   
   
St Luke’s India buys parent’s 26% stake
Source: Economic Times
   
India misses out on advertising outsourcing
Source: The Hindu
   
MIDDLE: Brand new Sachin
Source:Times of India
Income-Tax department calls for agency pitch
Pitched battle for Rs 8 crore InterGlobe's airline account
Dainik Jagran in promotional tie up with Radio City
TAM to scale up TV AdEx operations
Source:Agency Faqs
   
   
High Court spikes Novartis plea against Wanbury brand
Source: Financial Express
   
Mudra to bag Reliance Infocomm account
Coca-Cola pulls plug on Sunfill
CavinKare launches fairness cream
Just another card game
Source: Business Standard
International News
Aegis shrugs off advertising slowdown
Source: Guardian
   
Govt's one door ad policy introduced
  Source: Gorkhapatra,Nepal
   
Zenith reverses 2005 adspend forecast
Aegis upbeat despite uncertain forecasts
HomeChoice ups marketing activity with text reply service
Source: Media Week (UK)
   
News mX daily to woo advertisers
Source:NEWS.com.au
   
'Niche Targeting By Traditional Advertising is Cost Ineffective'
  Source: AllAfrica.com
   
DA fumes about airport advertisement
  Source: IOL: Independent Online
PCCW Turns to Advertising to Raise Revenues
  Source: China Knowledge Online
   
Brazilians Lead the Pack on the Web ON ADVERTISING
Source: RedNova.com
   
AA pledges no more animals in ads following elephant furore
  Source: Brand Republic Bulletin
   
Interactive Ad Campaigns Co-opt Consumers
Live 8 Benefits AOL, Advertisers
  Source:MarketingVOX
   
Ross Wilson: Unions have every right to advertise
  Source:The New Zealand Herald
   
Businesses shift ad money online in search of clients
Source: MSNBC
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