Television

Channel 7 introduces new shows, re-arranges schedule

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MUMBAI: News channel Channel 7 has incorporated some changes in time as regards to the present shows and has also included two shows: a health show Dr 7, and a lifestyle show Metro Zindagi.

In a statement issued, the channel said it will be introducing a special bulletin on business related activites, Business News. This show will be a consolidated capsule informing the viewers about all aspects of trade and commerce.

Dr 7, the health show will be an interactive programme wherein medical experts would provide guidance and counseling to common health issue. Metro Zindagi is based on fashion and glamour will provide complete news coverage from Delhi and Mumbai.

The release informs that in an attempt to matching the lifestyle of the urban Indian who prefers prime time, the channel has brought about a change in timing for Newsroom, the prime news bulletin. It will beam at 9 pm to10 pm and 7Special will be air at 10 pm to 10:30pm.

The channel will also showcase the charismatic world of Bollywood and Hollywood through a daily show 7Sitare, which has been increased to thirty minutes of dose.

The channel has also introduced two minutes of news headlines that will air before every show. The media release also informs that the news tickers will now be in both English and Hindi to reach out to wider section of viewers.

Channel 7 chief operating officer Piyush Jain adds, “The success in Uttar Pradesh has given us ample of confidence and belief that we can make it to the top nationally. We are packing more punch to our content & programming in order to forklift our mind share and the market share amidst out target audience.”

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