Fremantle to solely produce 'Indian Idol 2' & 'The Apprentice'

MUMBAI: Fremantle Productions is eyeing India with all seriousness. Post the success of Indian Idol, the agenda from August onwards will be Indian Idol 2. The production for the same this time round will be handled solely by Fremantle and not by Miditech and Optimystix jointly, as was as the case earlier.

The plan ahead for the gaming and quiz production major is to re-establish its production base in India so as to service Indian networks. The game plan is also to stretch its antennae into Pakistan as well as Sri Lanka in the near future.

When queried on the reasons for bringing the full production of Idol under its wing, Fremantle India Television Productions director of productions Gavin Wood says, "Indian Idol was a very creative process with a lot of different viewpoints, making it a very challenging process for all. We are going to be establishing ourselves as a production company. Idol is one of the leading brands we have. This is not to say that other Indian companies will not be used. We will be using facility houses, post production studios and many other facilities of other Indian companies."

But what was really the problem? Explains Wood, "At the moment we are trying to make Indian Idol 2 a smoother operation. We all learned a lot of lessons from the last Indian Idol series in terms of what we can do and what we can't do in India as opposed to other countries. Also, it is always difficult to have four companies (Sony Entertainment, Fremantle, Miditech and Optimystix) intensely involved in producing one product. What we would like this time is a smoother communication flow which leads to a more timely, cheaper and a better quality product."

Additionally Fremantle, which is distributing Mark Burnett's The Apprentice worldwide, has sold the concept to Star. Fremantle will also be producing The Apprentice for the broadcaster.

The production house is also producing a reputed format quiz show for Star One, the details of which Woods refused to elaborate on.

FremantleMedia is one of the largest international creators and producers of programme brands in the world, with leading prime time drama, serial drama, entertainment and factual entertainment programming in 40 territories.

FremantleMedia has production offices in over 20 countries worldwide, which provide local sales and production support for our international TV brands such as Idol and the world's longest running game show - The Price is Right.

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