20 December 2005 Newsletter Subscription Email this Page Volume 14 - Issue No: 57




Media, Advertising & Marketing Watch

Sahara retains Indian cricket team sponsorship with Rs 3 billion+ bid
Air Sahara wins 4-year Indian cricket team sponsorship rights with Rs 3.13 billion monster bid; beats likes of Reliance, Idea!, IOC.

BCCI to finalise India cricket telecast deal by mid-Jan

Must share: Prasar Bharati eyes F1, Fifa World Cup, Grand Slams
With pubcaster wanting Fifa World Cup, F1, tennis Grand Slams in must-share list, ESS also moves court against new media norms.

GroupM's Kumar bags best media planner/buyer award
GroupM Bangalore investment director Prasanth Kumar has bagged the 'best media planner/buyer in Asia' award, given by the Hong Kong-based Media Magazine at a function held on 14 December

Pidilite launches 'Do-It-Yourself' infomercial

MobiTV hires Hallahan to drive video ad platform

Yahoo!, MMA to offer ROI info to US marketers

Trai cable rates ruling: Star TV moves Delhi HC

'ESPN Star Sports renews contract with Dish TV

Zee Smile to launch bi-weekly 'Kahani Shuru With...'

Star Movies to celebrate X'mas with 'Garfield'

Executive Dossier
'When I first came to push 'Idol' I heard things like India is not a solo singer market. It is a Bollywood market'
Interview with FremantleMedia Asia GM Indriena Basarah

Guest Speak
From a Print-Society to a Cyber-Society
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (04/12/2005 to 10/12/2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (04/12/2005 to 10/12/2005)
Star Plus
Star One
Sun TV
Sony Entertainment
DD1
Gemini TV

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Today's Newsbreakers.......India
Print, TV eat up bulk of rising ad revenue again
Air Sahara is new sponsor of Team India
Source: Economic Times
   
TVS ropes in Dhoni as brand ambassador
Air Sahara picks Team India sponsorship for Rs313 crore
  Source:DNA
   
Global ad agencies on buying spree in India
  Source: Rediff
 
Air Sahara bags cricket sponsorship for Rs 313cr
Duke to foray into footwear
Hilton plans to launch 2 more brands in India
TVS launches 150 cc bike Apache
Source:Business Standard
 
FMCG industry to achieve 8-8.5% growth in FY06: FICCI
  Source: India Infoline
   
Air Sahara will sponsor Indian team for Rs 313 cr
Source: Financial Express
   
Spielberg hires Sharon adviser to promote Munich
  Source: The Hindu
ZenithOptimedia goes on a hiring spree to strengthen workforce
Sahara retains sponsorship for Indian cricket team
MSN India, NDTV Media tie up to ‘revolutionise’ Net advertising
Outlook’ to launch business and investment magazine
TBWAAsia Pacific shines bright at Media Agency of the Year Awards
What went wrong with many global CTV brands in India?
AdEx ’05: Radio and Internet grow the fastest
‘Hindustan Times’ and ‘Outlook’ join forces to capture Mumbai market
Source: Agency Faqs
 
   
Air Sahara wins cricket team sponsorship — To shell out Rs 313.80 cr for 4-year period
Jewellery co Carbon plans foray into women's accessories
ESPN-Star Sports eyes Rs 100-cr revenues through Dish TV tie-up
Campaign for self-sufficiency
TVS launches new 150 cc motorcycle Apache
Source: The Hindu Business Line
International News
THQ joins Massive's video game advertising network
Source:Reuters
   
Report: Online Ad Spending to Jump 10% a Year
Source:Brand Week
   
Adecco appoints TBWA\ to £30m European advertising account
Source:Brand Republic
   
$100 Mil. Washington Mutual Picks Burnett
They Want the World, And They Want It Now
Source: Ad Week
   
Ford Test Drives VOD: Campaign to Launch on Cablevision, Charter Systems
Univision Joins Nielsen TV Index
  Source: Media Week (US)
   
Ofcom consults on product placement
Ghosh to head sales at Jetix
  Source: Media Week (UK)
   
Group Protests Over Wal-Mart's Holiday Advertising
Source: About - News & Issues
Winter Olympics ads sets record for NBC
Source: Yahoo
   
New Advertising Regulations Help Thwart Corrupt Practices
Source: China CSR, China
   
Nielsen Unveils Holiday 'Recovery Plan,' Predicts Big Uptake In New Technology
Pahade Heads To Publicis
Starcom, Weather Buy Minute-By-Minute Ratings
iPod Gets The Nod On 'The Office,' Other Product Placements
Source: Media Post
   
Interpublic Promotes Gatfield and Krakowsky to New Strategic Roles
Source: dBusinessNews.com
   
Stefano Hatfield On Advertising
Source: Independent
   
Volkswagen ads become most downloaded in 2005
Source: Digital Bulletin
   
Advertising market welcomes gay, lesbian magazine
Source: Biz Journals

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