15 April 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 87


Media, Advertising & Marketing Watch



Sania Mirza & Mohan Lal to now endorse Malabar Gold
Teenage tennis sensation Sania Mirza and Kerala superstar Mohan Lal to now endorse Malabar Gold.

BNFL announces all-India ad campaign
South India-based Balan Natural Foods (P) Ltd (BNFL) announced an all-India ad campaign for their B Natural, Miruana YO and Mougli brands.

MIPTV MILIA 2005
PVRs offer huge opportunities, say advertisers
Tuesday's session focused on ad zapper devices positively rather than in doomsday terms.

After the iPod, await the age of the video pod

Discovery launches gender-specific channels
Gender- specific lifestyle channels - Discovery Home & Health for females & Discovery Real Time for males launched.

Guest Speak
Two Masters of IBM Name Brand? …Think
 NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (27 March 2005 to 02 April 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (27 March 2005 to 02 April 2005)
Star Plus
Sony Entertainment
Sun TV
DD Sports
DD1
Zee TV

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Today's Newsbreakers.......India
Punitha Arumugam named CEO of Madison Media group
TCL India plans 100 brand showrooms thru franchisee route
Trisha brand ambassador for Tata Indicom
Fashion designer Valaya teams up with Skin Sin
Source:The Hindu Business Line
 
   
Stunts providing new identity, new viewers to MTV
Source:Agency Faqs
Billboard advertising on a roll
Source:Financial Express
   
Allen Solly's new campaign 'Solly at work'
Transatlantic to sell 10.57% in Nimbus for Rs 30 crore
B'wood bad at marketing: Bachchan
Source:Economic Times
   
Deals to sizzle fashion week ramp
Healthcare and retail are the crucial sectors
  Source:Business Standard
International News
Video Game Advertising Seen Above $1 Billion by 2010
  Source:Reuters
   
Miller's 'Good Call' Prevails in Ad Ruling
Despite Delays, Nadal 'Pleased' with MDC's 2004 Financials
WPP Taps Linaugh as Talent Chief
$35 Mil. Marshalls Looks at 6
  Source: Ad Week
   
LG Electronics hires agency for Europe ads
  Source:Joongang Daily
   
Disney hands Scotch deal to Art Attack
Jones secures top Carat job
OMD lights the Fuse
Metro overhauls ad roles as Farnan quits
  Source: Media Week (UK)
Israel : Channel 10 fined for sly Fox advertising
  Source:Ha'aretz,
   
Australia: Blackout cost $600,000 in advertising
  Source:NEWS.com.au, Australia
   
Nielsen//NetRatings: One of Five March Web Ads For Financial Services
Blogger 'Just Does It,' Turns Tiger Woods Clip Into Instant Nike Commercial
OnStar Positions New TV Ad Format: The 'Documerical'
MPG Goes To London To 'Go Hollywood,' Taps Brit To Lead Branded Entertainment
  Source: Media Post
   
UK Group Urges Reebok Boycott Over 50 Cent Ad
  Source: Celebrity Justice
   
Dow Jones ad revenue, profit decline
  Source: CBS Marketwatch
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