Discovery launches gender-specific lifestyle networks

MUMBAI: After the launch of their lifestyle channel - Discovery Travel & Living - the Discovery Networks International is now spreading its wings with the launch of gender-specific lifestyle channels, namely Discovery Home & Health for females and Discovery Real Time for males.

While Discovery Home & Health was launched on 27 March in Latin America, it will set foot in the UK on 7 May. Discovery Real Time will also launch for the first time in the UK on the same day.

Discovery Home & Health will cover issues such as beauty, parenting, relationships and well-being. The new channel will be initially available in more than 35 countries. The Asia launch is expected later this year. Two of the signature series of the channel will be Buff Brides and A Baby Story.

On the other hand, Discovery Real Time will showcase local and international programming on topics such as home improvement, sports, gaming and technology. One of the key series on the channel will be American Chopper and Overhaulin', among others. The network is optimistic that at the time of launch, Discovery Real Time will reach 10 million UK subscribers. The rest of Europe, as well as Asia and other international markets, are scheduled to receive the channel later this year.

Discovery Home & Health and Discovery Real Time join the flagship lifestyle brand Discovery Travel & Living to launch as part of Discovery Lifestyle Networks, a portfolio of channels available outside of the US. Discovery Travel & Living first rolled out last October in India, followed by Latin America and other parts of Asia in January, the UK in February, Italy in March and Taiwan this month.

"We are committed to defining and investing in the lifestyle genre worldwide. Having successfully introduced these unique and outstanding new brands to audiences in Europe, Latin America and Asia, we will now shift our focus to acquiring and developing the most innovative and entertaining lifestyle content in the world," Discovery Networks International senior VP (creative development and brand management) Rebecca Batties was quoted as saying.

Latest Reads
Celebrating 100 years of Bengali cinema, Viacom18 and Film Heritage Foundation bring the 4th Film Preservation & Restoration Workshop to Kolkata

In line with the centenary celebration of the Bengali Film Industry, and with a purpose to encourage and give an impetus to film preservation and restoration, the 4th edition of Film Preservation & Restoration Workshop India (FPRWI) 2018 was today inaugurated at Kolkata’s Rabindra Sadan.

Television TV Channels News Broadcasting
Vimal Elaichi Pan Masala enters top 5 most advertised brands in BARC week 45

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands between 27 October-02 November 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals. The data demonstrates ads that were...

Television TV Channels Viewership
Zee Anmol back on top of Hindi channels across genres

Zee Entertainment Enterprises Ltd's (Zeel) free to air (FTA) Hindi GEC Zee Anmol was back to second rank in Broadcast Audience Research Council of India’s (BARC) weekly list of top 10 channels across genres in week 45 of 2018 (Saturday, 3 November 2018 to Friday, 9 November 2018, week under review...

Television TV Channels Viewership
MNX to premiere supernatural fright flick, ‘Wish Upon’

MNX, the preferred movie channel of the millennials, will premiere, American supernatural horror film, ‘Wish Upon’ for the first time on Indian television.

Television TV Channels English Entertainment
Hill+Knowlton Strategies India wins communication mandate for Discovery India

After a competitive multi-agency pitch, Hill+Knowlton Strategies, one of India’s premier communications consultancies

Television TV Channels English Entertainment
Doordarshan now wants all matches of men’s hockey WC

Even as TV sports channels are wracking their brains as part of a public consultation to justify why proposed tweaking of rules relating to mandatory sharing of signals of sporting events is not a good idea, the Indian government has gone ahead to notify hockey World Cup for sharing with the...

Television TV Channels Sports
Balaji Telefilms reports higher programming hours and better realisation

The Ektaa Kapoor-led Balaji Telefilms Ltd reported a consolidated profit from continuing operations of Rs 7.1 crore for the quarter ended 30 September 2018 (Q2 2019, quarter or period under review) as compared to a loss of Rs 22 crore for Q2 2018 and a loss of Rs 0.6 crore in the immediate trailing...

Television Production House Post Production
3rd Sahitya Aaj Tak India’s largest Hindi Literature Festival promises a grander & a bigger show

Aaj Tak, India’s No. 1 Hindi news channel with over 25 crore viewers (Source: BARC, TG:2+,Mkt:HSM, Period: W29'18-W32'18,) kicks-off the third edition of its annual mega Hindi literature festival - Sahitya AajTak .

Television TV Channels News Broadcasting
Excitement Tenfold as Nickelodeon India Brings a Week of fun to celebrate children’s day

The memories that we make as children always set path for the adult in us.  Nickelodeon, India’s leading kids’ entertainment franchise by Viacom18

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories