 Refusing
to share details about the advertisement plans or budgets, the company's
marketing manager (Bangalore) Yasir said, "Our in-house agency
India Matrix is handling the campaign. We'll have them on hoardings,
print, radio, TV and any other media as per the agreement signed with
them," while speaking of Mohan Lal and Mirza.
Malabar chain of stores forms a separate limited company for each
of their stores and provide each gold article sold by them with
a BIS (Bureau of Indian Standards) stamp for 100 per cent hallmarked
916 gold.
Their outlets are equipped with German made ‘Karat Analyzer’
for customers to verify the quality of the gold they buy or sell.
They also retail diamond jewellery with ‘F’ grade diamonds
that come with a certificate of authenticity and colour purity and
every diamond jewellery comes with a 100 per cent buyback guarantee.
Malabar are also a PGI (Platinum Guild International) authorised
retail store, besides which they also retail premium watch brands
like Omega, Longines, Rado and Tissot.
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On
the anvil are plans to open outlets in Mangalore and Hubli in Karnataka,
Hyderabad in Andhra Pradesh and Chennai in Tamil Nadu, informed Malabar
Jewels and Diamonds LTD MD (Bangalore) Asher.