BNFL announces all-India ad campaign

BANGALORE: South India-based Balan Natural Foods (P) Ltd (BNFL) announced an all-India ad campaign for their B Natural, Miruana YO and Mougli brands.



So far, their television ad campaign, spread over Rs 35 million annually, has been restricted to the Southern-based TV channels - Udaya, Gemini, Sun, Surya and Kiran. As part of a strategy, which includes sponsoring programmes, BNFL is also talking with the Star group for an all-India ad campaign this summer on the network.

The total all media ad spend of the company is around RS 90 million for the current year.



The advertisement for Miruana YO yogurt drinks was shot by KS Ravikumar, one of the top directors of southern cinema. The music for the ad is by music director Vidhyasagar.

The company is also eyeing the Indian Railways network to distribute their products.



The Hyderabad-headquartered group promoted by NRI entrepreneur A Nanda Kumar has a turnover of $40 million (RS 1.8 billion, approximately) spread over sugar, distillery and fruit juice businesses, of which BNFL contributed RS 37.6 million. This year BNFL expects to gross RS 150 million.

Under the Miruana YO brand are five yogurt drinks - a blend of yogurt with fruits, a first in India claims Balasubramaniam, CEO, BNFL. The Miruana brand has five fruit juices while the children focused Mougli (Jungle Book inspired) brand has ice tubes and mixed flavour fruit jelly.

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