BNFL announces all-India ad campaign

BANGALORE: South India-based Balan Natural Foods (P) Ltd (BNFL) announced an all-India ad campaign for their B Natural, Miruana YO and Mougli brands.



So far, their television ad campaign, spread over Rs 35 million annually, has been restricted to the Southern-based TV channels - Udaya, Gemini, Sun, Surya and Kiran. As part of a strategy, which includes sponsoring programmes, BNFL is also talking with the Star group for an all-India ad campaign this summer on the network.

The total all media ad spend of the company is around RS 90 million for the current year.



The advertisement for Miruana YO yogurt drinks was shot by KS Ravikumar, one of the top directors of southern cinema. The music for the ad is by music director Vidhyasagar.

The company is also eyeing the Indian Railways network to distribute their products.



The Hyderabad-headquartered group promoted by NRI entrepreneur A Nanda Kumar has a turnover of $40 million (RS 1.8 billion, approximately) spread over sugar, distillery and fruit juice businesses, of which BNFL contributed RS 37.6 million. This year BNFL expects to gross RS 150 million.

Under the Miruana YO brand are five yogurt drinks - a blend of yogurt with fruits, a first in India claims Balasubramaniam, CEO, BNFL. The Miruana brand has five fruit juices while the children focused Mougli (Jungle Book inspired) brand has ice tubes and mixed flavour fruit jelly.

Latest Reads
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns
Officer's Choice Blue snacks launches a new TVC campaign

Officer’s Choice Blue has launched a new advertising campaign ‘Salute to Banta Hai’ - communication that repurposes its long-standing platform of the ‘Good Samaritan’. The four TVC’s narrate testing situations, in slices of everyday life, and defines their actions to make for a better and caring...

MAM Media and Advertising Ad Campaigns
Interactive Television's Buzz Index to help advertisers make smart investment in movies

Interactive Television, a unit of WPP, has launched ‘Buzz index’- a revolutionary buzz measuring tool for helping advertisers to make informed decisions for cinema advertising.

MAM Media and Advertising Media Agencies
India's AdEx revised to Rs 62,483 cr. by EEMA; includes 'experiential' with 13.6 per cent share

MUMBAI: ‘Experiential Marketing’ or the concept of creating a bond between the consumer and the brand beyond ‘buying and selling’ by immersing them in an experience, is an underrated and underrepresented form of marketing, several marketers guiltily admit.

MAM Marketing MAM
WATConsult asks 'WAT's your Big Idea?'

WATConsult has launched of one of its kind ideation competition for colleges across the country - WAT’s your Big Idea (#WYBI).

MAM Media and Advertising Digital Agencies
iProspect campaign features Olympians

iProspect, the global business performance agency, has launched a new global brand campaign “It’s Who We Are” featuring six members of its staff. The agency held a search for the ‘faces of iProspect’ across its network of 84 offices across 52 countries. The campaign showcases how the talents and...

MAM Media and Advertising Digital Agencies
'Baahubali' forays into licensing with 'Black White Orange'; targets Rs 25 cr in retail sales

The brand is targeting 20-25 crore of retail sales alone from their merchandising & licensing revenue

MAM Media and Advertising Media Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories