After the iPod, await the age of the video pod


CANNES: The future holds opportunities of connecting to audiences in unimaginable ways through content that is more personal and more meaningful for the consumer.

That was Dawn Airey, managing director Sky networks, BSkyB, UK giving her take during one of Tuesday's keynote addresses 'Fast Forward to TV in 2015.'

Suffice to say that Indiantelevision.com remains skeptical of crystal ball gazing, more so where technologies are involved. Fortunately though, Airey's address was grounded in the present so there was still enough one could take away from it, more so since the subjects covered were in a way an extension of what had been discussed earlier during the session on 'Interactive Advertising, Current Successes and Opportunities in the On-Demand World.'

So what is the brave new world according to Airey? The obvious one, of course, is that viewers will have the option of choosing from multilinear plotlines for various shows much the same way as is already happening in a big way in the gaming world. Drama is where the story of the future of interactive TV might well be scripted. That will be the biggest change because what drives interactivity today is unscripted shows (as in reality TV) and not in scripted programming.

And just as Apple's iPod has become a must-have accessory for today's cool dudes, tomorrow it will be the videopod and other new wave tech advances that take centrestage.

Another obvious is that the linear programming schedules, that define TV viewing today, will in disappear in a large part. Except in the case of live events (sports, in particular) as well as for breaking news stories. Sports will continue to lend itself to community viewing (as in at the pub with the lads to watch a soccer match for instance). But otherwise TV will be all about time shift so that content (in customised packages) will be available 'whatever, whenever, wherever' the consumer wants.

And it will be channels that get higher ratings from viewers on the convenience/ quality/ control (in terms of choices) will come out on the winning side, Airey says.

Latest Reads

India To Host Fourth Edition of Global Partners’ Forum 2018 in December

This year, India will play host to the largest-ever Partners' Forum on 12th and 13th December 2018 in New Delhi. PMNCH (The Partnership for Maternal, Newborn & Child Health) will bring together 1,200 partners from over 100 countries dedicated to the Every Woman Every Child (EWEC) movement and...

Specials Event Coverage Occasions
SEPC pavilion makes waves at MIPCOM 2018

It was indeed a historic moment for India’s content creation, distribution and broadcast industry at this year’s MIPCOM which concluded at Cannes, France on 18 October 2018. More than 300 Indian delegates swarmed the French Riviera village – the largest delegation in the Reed Midem market-cum-...

Specials Event Coverage Mipcom
Casbaa becomes the Asia Video Industry Association

At an Extraordinary General Meeting of members today, Casbaa overwhelmingly approved the adoption of a new constitution and new name.

Specials Event Coverage Occasions
Wizcraft’s 4th broadway styled bollywood musical stage show comes to kingdom of dream

After a glorious run in Mumbai with over 100 shows, Balle Balle - The Biggest and Craziest Indian Wedding Musical theatrical show, is all set to woo audiences in Delhi NCR.

Specials Event Coverage Occasions
ConnecTechAsia Successful in Bridging the Digital Divide for Governments, Cities and Enterprises with Showcase of Latest Tech and Trends

ConnecTechAsia, the inaugural mega technology event comprising BroadcastAsia, CommunicAsia and the new NXTAsia wrapped up last week after an exciting three days of exhibitions and a summit covering the latest innovations in cloud, blockchain, AI, VR/AR, IoT, robotics, 5G, IP broadcasting, OTT and...

Specials Event Coverage Occasions
Lessons Learned With Bitcoin

Blockchain technology is one of the newest buzzwords in business. It is hardly surprising considering that the tech is having such an impact over so many different industries.

Specials Promonet feature
The company is collaborating with Lakme Fashion Week and designer Anita Dongre

World Environment Day - 2018 is going to be special as India is hosting global celebrations of the event today. To commemorate the occasion, Reliance Industries Ltd (RIL) has launched a special T-shirt, branded ?The Earth Tee? and designed by renowned fashion designer Anita Dongre, under its unique...

Specials Event Coverage Occasions
Promaxbda India 2018 announces Puja Vohra and Glenn Urquhart as their masterclass speakers

PromaxBDA India has announced its first 2 Masterclass speakers for the 15th edition of its annual conference and awards property in India, which will take place on 23rd May 2018. Speaking at the Masterclass are truTV?s Puja Vohra and creative mastermind Glenn Urquhart.

Specials Event Coverage Occasions
ABBY Awards 2018 shortlists announced

The coveted ABBY Awards that recognizes and rewards excellence across Advertising, Marketing and Media has now announced that the shortlists for the 2018 edition have started being posted, by category.

Specials Event Coverage Occasions

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories