11 April 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 83


Media, Advertising & Marketing Watch





New Spin to Fanta's marketing strategy
Coca Cola's soft drink brand Fanta is all set to take on the summer season. Apart from acquiring an innovative fun-filled shape called Fanta Spin, the soft drink is being pushed in the market with a series of new marketing campaigns.

Leo Activation on a winning spree
Leo Activation, which offers 360 degrees solutions for energising brands, has come a long way. It has now added four new businesses to its roster in just one month's time.

Shemaroo wins Sansui DVD awards for 'Baghban'
In a ceremony at the Taj Palace Hotel in New Delhi the award for the Best DVD Creation was given to Shemaroo Video for VR Films' Baghban.

Kingfisher celebrates fifth edition of Fashion Awards

Tanishq rolls out special jewellery for Gudi Padwa

Marketing comm agency The Firm launches in Delhi

TNS' online access panel covers a Sixth Dimension

Space TV's Shantanu Nalavadi to join Disney

Leo Burnett's Wolf to retire; Bernardin to head

Guest Speak
Two Masters of IBM Name Brand? …Think
 NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (20 March 2005 to 26 March 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (20 March 2005 to 26 March 2005)
Star Plus
Sony Entertainment
Sun TV
DD Sports
DD1
Zee Cinema

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Today's Newsbreakers.......India
Cutting the clutter: ads in content
Media houses lock horns to corner a share of Mumbai
Source:Economic Times
   
Coca-Cola product Fanta comes in a new bottle backed by new ad
Source:New Kerala
 
   
Girl sat on a hoarding!
Success is a process, not an end in itself
Source:Deccan Herald
 
Brand-babble
  Source:Business Standard
   
Maruti unveils new-look Omni
Source:The Hindu Business Line
After TOI, Indian Express gets a legal notice from ZEE-Bhaskar
Coke spices up the Thanda proposition for the homemaker
Ads made easy: Sony will connect straight to the brain
rmg:connect beefs up tool kit, launches Connexions
India wins 15 nominations at One Show 2005
Leo Activation wins four new accounts
Source:Agency Faqs
 
   
Karnataka : Theatre must seek private sponsorship, says Karnad
Source:The Hindu
   
Why I love radio
FMCG majors to boost presence in salt market
Source:Financial Express
International News
Middle East media and marketing industries get their own 'Marketing & Media Show'
  Source:AME Info
   
L'Oreal Signs 'Desperate Housewife' Longoria for Ads
  Source: Ad Week
   
A New Reality in Video Games: Advertisements
  Source:New York Times
   
Online Media Buyers: 'We Buy Just-In-Time'
Buyers Still Purchase Online Ads At Last Minute
Political Camps Use Search Engines To Run New Kind Of Negative Ad
Reebok Goes To The Hoop, Breaks First VOD Ad Effort
  Source: Media Post
   
P&G accepts fine for 'bogus' advertising
  Source:China Daily
   
On Advertising: Mobile shift emphasizes price plans
  Source:IHT
   
Reebok set for video-on-demand debut
  Source: www.strategiy.com
   
Labor calls for Liberal ad inquiry
  Source:NEWS.com.au, Australia -
   
Not-So-Dry Wit Embodied in Tanqueray Gin Ads
  Source:Reuters
   
Dot-com ads make a comeback
  Source: San Francisco Chronicle
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