Shemaroo Video wins Sansui DVD awards for 'Baghban'

MUMBAI: Sansui India together with Optical Disc Systems magazine announced India's first DVD awards for excellence in DVD Authoring and Creation.

In a ceremony at the Taj Palace Hotel in New Delhi the award for the Best DVD Creation was given to Shemaroo Video for VR Films' Baghban. The award for the Best DVD Design went to Ultra Distributor for Koi Mil Gaya.

While the first is a technical award that recognises a superior encoding process that contributes to audio visual quality of a DVD, the Design Award recognises packaging and presentation of DVD discs.



The Sansui ODS DVD awards are a pioneering initiative that recognise a rapidly growing new age medium for the first time in the country.

The winners were decided after a careful evaluation of all DVD titles available in the Indian market, each evaluated for technical qualities, content, presentation and packaging. The specifications for each category have been developed by the DVD Forum, Japan.



Sansui managing director Anil Khera, "DVD home entertainment in India has tremendous potential. Sansui is on a mission to develop the growth of DVD which depends on realising the much higher quality that DVD offers. The Sansui ODs Awards will definitely create a positive awareness of the DVD-enhanced home cinema."



In the emerging DVD category, Sansui has already sold 220,000 DVD units in 2004 making it one of the leaders in the DVD category.

Optical Disc Systems magazine informs that the revenues in the US from DVD at $ 12 billion has far exceeded the cinema theatrical revenues of $ 9 billion.

In India, the DVD market is set to explode with the rapid growth in affordable incomes and promotion of home entertainment at the malls and multiplexes. The structure of the entertainment industry in India will soon emulate the developed economies. The exponential growth of DVD in India that is estimated has not been realised due to rampant piracy.

With the public awareness about DVD quality, a change in consumers' preferences is possible. "Sansui is offering DVD players of very high quality at very reasonable prices. The Indian consumer I'm sure will respond enthusiastically once he experiences a good quality DVD and the Sansui ODs DVD Awards is the best thing that could happen to add some energy to DVD home entertainment," Khera says.

Latest Reads
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People
Cornitos unveils 'Crispy' mascot

Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

MAM Media and Advertising Ad Campaigns
Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns
Zee Mundo hires Steinbranding

MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee...

MAM Marketing Brands
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita Biscuits introduces new tiffin pack

Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

MAM Marketing Brands
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories