Shemaroo Video wins Sansui DVD awards for 'Baghban'

MUMBAI: Sansui India together with Optical Disc Systems magazine announced India's first DVD awards for excellence in DVD Authoring and Creation.

In a ceremony at the Taj Palace Hotel in New Delhi the award for the Best DVD Creation was given to Shemaroo Video for VR Films' Baghban. The award for the Best DVD Design went to Ultra Distributor for Koi Mil Gaya.

While the first is a technical award that recognises a superior encoding process that contributes to audio visual quality of a DVD, the Design Award recognises packaging and presentation of DVD discs.



The Sansui ODS DVD awards are a pioneering initiative that recognise a rapidly growing new age medium for the first time in the country.

The winners were decided after a careful evaluation of all DVD titles available in the Indian market, each evaluated for technical qualities, content, presentation and packaging. The specifications for each category have been developed by the DVD Forum, Japan.



Sansui managing director Anil Khera, "DVD home entertainment in India has tremendous potential. Sansui is on a mission to develop the growth of DVD which depends on realising the much higher quality that DVD offers. The Sansui ODs Awards will definitely create a positive awareness of the DVD-enhanced home cinema."



In the emerging DVD category, Sansui has already sold 220,000 DVD units in 2004 making it one of the leaders in the DVD category.

Optical Disc Systems magazine informs that the revenues in the US from DVD at $ 12 billion has far exceeded the cinema theatrical revenues of $ 9 billion.

In India, the DVD market is set to explode with the rapid growth in affordable incomes and promotion of home entertainment at the malls and multiplexes. The structure of the entertainment industry in India will soon emulate the developed economies. The exponential growth of DVD in India that is estimated has not been realised due to rampant piracy.

With the public awareness about DVD quality, a change in consumers' preferences is possible. "Sansui is offering DVD players of very high quality at very reasonable prices. The Indian consumer I'm sure will respond enthusiastically once he experiences a good quality DVD and the Sansui ODs DVD Awards is the best thing that could happen to add some energy to DVD home entertainment," Khera says.

Latest Reads
Fogg maker takes on fairness creams with Pretty24

Taking a stab at fairness creams’ perennial message of fair skin being the benchmark beauty and success, Fogg deodorant maker Vini Cosmetics (Vini) is touting the idea that every shade of skin is equally beautiful. The company has been plugging the primetime of mainline television channels for the...

MAM Marketing MAM
55% marketers make better decisions with machine learning: iProspect report

MUMBAI: Digital agency iProspect has released its third annual Future Focus whitepaper geared to examine how machines and technology are impacting marketing and advertising in the year ahead. The paper takes a look at how brands can make the most of machines in 2018, from facilitating seamless...

MAM Marketing MAM
Paisabazaar aims Rs 1500 cr mutual fund AUM by 2018

MUMBAI: Paisabazaar has announced that assets under management (AUMs) garnered through its mutual funds products crossed Rs 1000 crore mark last month. The organisation says it is confident of reaching Rs 1500 crore of AUM by March 2018. The fin-tech company launched mutual funds on its platform...

MAM Marketing Brands
Blackberrys gives digital mandate to FoxyMoron

MUMBAI: Menswear fashion brand Blackberrys has assigned its digital mandate to FoxyMoron after a multi-agency pitch. The account will be managed from the agency's north office. As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website...

MAM Marketing Brands
Kajaria Ceramics launches campaign with Anushka Sharma

MUMBAI: Kajaria Ceramics through its subsidiary Kajaria Bathware has launched a 360-degree marketing campaign with Anushka Sharma who was recently announced as the brand ambassador. By investing in this marketing campaign and an extensive distribution network Kerovit, the bath solutions brand by...

MAM Marketing MAM
Greenply questions your plywood choice

MUMBAI: Greenply has launched its new campaign to make consumers aware that there are consequences of compromising on the quality of plywood used in their furniture.

MAM Marketing MAM
NBA partners Jabong to operate official online store

The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India.

MAM Marketing Brands
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands
Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories