Television

India TV's channel share gains 'shakti' with sting ops

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/03/30/india-tv.jpg?itok=n_45Rz81

NEW DELHI/MUMBAI: The much maligned --- or the much massaged, depending on how one views it --- Casting Couch has claimed another victim: the competitors of India TV, which, itself, has been served with a government show-cause notice for airing indecent material.

However, the issue of the Casting Couch that had the nation frothing at the mouth for the last 15 days or so --- it even compelled Time magazine to devote one full page to the matter in a recent edition --- had the audiences glued to the TV sets most part of 13 Marc

According to the latest Tam data, India TV's couch stung the competition and upped its own ratings. The numbers for Sunday, 13 March, in the C&S 15+ Hindi speaking market, released by Tam late Saturday, show India TV stacked right at the top of the heap with a never-before channel share of 22.4 per cent.

Next in the pecking order for Sunday were Aaj Tak (20.2 per cent), NDTV India (18 per cent), Star News (14 per cent) and Zee News (13.4 per cent) with Sahara and DD News at 6.2 and 5.9 per cent, respectively.

The Week 12 channel shares definitely represent a gain for India TV of around 200 per cent from 7.5 per cent on the Sunday of Week 11. A major part of the gain rides on the back of market leader Aaj Tak, which dropped to 20.2 on 13 March from 30.1 per cent on the Sunday in Week 11.

An elated Rajat Sharma, chairman of India TV, told Indiantelevision.com, "The ratings do indicate that our sting operations cornered viewership and that's heartening."

When pointed out that India TV was attempting cheap gimmicks to up its average ratings, Sharma shot back, "We have done other sting operations too relating to making of synthetic milk, pilferage of gas from cylinders for domestic use and manufacturing of 'fake' goods, but people don't talk about it. Yes, the casting couch definitely created a buzz for India TV and this shows that there is place for good and different content in the news genre."

It isn't just a Sunday phenomena. A significant change is evident in the figures for the entire week too. Tam channel share figures for the C&S 15+ Hindi news market shows India TV, at 11.5 per cent in Week 12, witnessed a sharp rise from 6.7 per cent in Week 11. This gain in weekly average brings India TV close to Zee News (15.3 per cent) and Star News (17 per cent), and narrows the gap with Aaj Tak (22.9 per cent) and NDTV India (19.8 per cent).

What does competition have to say on the issue? A spokesperson for TV Today Network,managers of Aaj Tak, while admitting that India TV has gained on the back of sex-related sting operations, questioned the latter's ability to sustain the performance as "continued good ratings are not event led."

"In this business, everybody knows the name of the game is sustainability. How would India TV sustain these ratings, especially when the government has cautioned the channel not to air any such material in future?" the spokesperson quipped, adding that Aaj Tak's hallmark is consistency that has been drawing viewers to it continuously over the years resulting in market leadership.

Attempts made to elicit responses from Zee News and Star News proved futile as the spokespersons concerned of the two news channels were not available for comments.

Sharma, when further pointed out that competition feels such ratings are one-off types, quipped, "I'd be very happy if other channels keep on thinking such ratings are aberrations and are event based. At India TV, it gives us that much more time to prepare ourselves for the onslaught."

In the 1 million+ market, India TV's channel share increased to 13 per cent, within hitting range of Zee News (16 per cent), Star News (18 per cent) and NDTV India (18 per cent). In this market, Aaj Tak leads with 22 per cent and Sahara Samay and DD are at six and seven per cent, respectively.

Sharma points out that similar programmes, highlighting the pathetic deeds of swamis in Swaminarayan temples or political leaders being fed with sexual favours by mafias and contractors have, evoked several thousand emails, SMSs and letters.

"It isn't just stings. Look at the 36 per cent share we have one day before the Shakti Kapoor story," he argues, showing channel shares on 12 March between 9 pm and 9:30 pm, when the Sharma-anchored Aap Ki Adalat with Swami Ramdev is ahead of Aaj Tak, Star News, NDTV and Zee News.

For trivia's sake, here is some more data, culled from Tam:

India TV shares more than doubled in the Shakti Kapoor week across TGs.

India TV accounted 11-12 per cent of the news genre pie in March third week.

Shakti Kapoor episode more popular than Aman Verma baiting.

Audience time spent on the channel is constantly increasing, especially in the prime time.

On an average, 20 per cent more of the rival channel viewers watched India TV.

India's Most Wanted on India TV gained more than Aap Ki Adalat.

For good or bad, Bollywood's infamous Casting Couch, after the sting operations, drew detailed stories in The Times (UK), Time magazine, BBC and Voice of America, not to mention dozens of talk shows on other news channels like CNBC TV18, NDTV, Zee and Star News.

And, what does India TV plan to do next? Obviously serve the dessert for the viewers after the appetising meal, which comes in the form of a first-person interview with Ruchi this week. Ruchi, incidentally, is the reporter who posed as an aspiring actress and lured Kapoor and Verma to uncover the known-but-not-talked-about under-belly of the entertainment industry.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/sab-tv-dil.jpg?itok=7R5sqUHH
GEC leaders retain respective positions with drop in ratings

Viewership ratings in GEC seemed to seeing a slow yet continuous drop week after week. Although all the leaders in the respective genres retained their positions, they witnessed a further drop in the ratings as compared to previous BARC week. Ditto was the case with other GEC channels in urban as...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/irra.jpg?itok=A9udQGl9
IRAA nominations date extended to 10 May, regional categories

The Indian Recording Arts Academy (IRAA) awards today announced that the 2017 entry deadline for submitting nominations has been extended to 10 May, 2017. Spearheaded by IRAA Director Pramod Chandorkar, the nominations will be screened by an 11 member Jury comprising the best in the Music...

Television TV Shows Awards
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/Untitled-1_1.jpg?itok=GAxeLaDX
Tomorrow’s bigwigs in 'India Inc 2.0' on ET Now

MUMBAI: ET NOW, India’s leading English Business News channel, is launching a brand new series India Inc 2.0. Tune in to ET Now beginning 29 April to watch 'India Inc 2.0' every Saturday at 1230pm & 1030pm, and Sun 8pm This series features some of the most dynamic corporate leaders of tomorrow...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/Colors%20Bangla.jpg?itok=TDv9xoge
Colors Bangla plans three shows in May – Mahaprabhu, Roopkatha & Jhumur

MUMBAI: Summers in Kolkata is about to get cooler, as Colors Bangla is all set to rejuvenate your evenings, with a line-up of refreshing content. Starting May 1st, be prepared for some power-packed entertainment with the launch of 3 new shows on Colors Bangla, Mahaprabhu Sree Chaitanya on May 1 at...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/ESPN-Story.jpg?itok=S0eyHPDi
ESPN viewership plummets, rising costs result in mass lay-off

MUMBAI: Trimming around 10 per cent of writers and on-air talent, plans to lay off around 100 ESPN employees is under way, including Len Elmore, Trent Dilfer and Danny Kanell, former athletes who worked as broadcasters -- the aim being switching to a digital strategy. While longtime NFL reporter...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/26/zee.jpg?itok=dfVquBL8
ZEEL takes Bollywood movie channel to Latam

Setting a new landmark, leading Indian content company, Zee Entertainment Enterprises Limited (ZEEL) has announced its expansion into Latin America with the launch of its Spanish-language Bollywood movie channel, Zee Mundo in Mexico and Ecuador. With this, ZEE becomes the first-ever Indian...

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/26/discovery.jpg?itok=nmaneghf
Discovery Asia partners VS Media & Tabilabo

Discovery Networks Asia Pacific has announced two new partnerships across Asia, with VS Media – a top MultiChannel Network (MCN) that super-serves digital natives in Greater China with more than 120 million subscribers and 320 million video views a month, and Tabilabo – one of the leading and...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/26/tv%20viewers_0.jpg?itok=oBgv_l_a
Convenience & personalised content prompts 78% India's TV viewers' shift to OTT

MUMBAI: There has been a steep decline over the past year in the percentage of India’s consumers who prefer to view TV shows on TV sets. That percentage dropped 78 per cent, from 47 per cent to 10 per cent. In the United States, the number fell 57 per cent (from 59 per cent to 25 per cent), and...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/26/Arnab-Story.jpg?itok=S_X9Pi2q
Arnab's 'The Newshour' lands Times Now in soup in UK

MUMBAI: United Kingdom broadcast regulator Ofcom has studied several episodes of Times Now’s nightly show ‘The Newshour’ from last summer, which was broadcast during the rising tensions between India and Pakistan over Kashmir.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories