Considered an auspicious day to begin new ventures, Gudi Padwa heralds the beginning of the spring season/Maharashtrian New Year. Symbolic of this festive occasion are jewellery purchases often adhered to as a customary practice.

Says Tanishq marketing manager Aanchal Jain, "Gudi Padwa symbolises the beginning of a new year bringing with it expectations of all that is good and pure and there is no more auspicious way to bring in the New Year, than to buy pure 22 k gold jewellery from Tanishq."

Tanishq jewellery for Gudi Padwa will consist of designs where tradition and modernity marry beautifully and therefore, appeal to the women desiring to buy precious Indian jewellery which suits their tastes.

The brand's offering for Gudi Padwa also symbolises prosperity and good fortune in keeping with the auspicious nature of the occasion. Tanishq's pure 22k range of jewellery spans all the occasions of a woman's life - everyday, casual evenings, family functions, wedding and festivals.

"At Tanishq, we have always strived to participate in the many events and occasions of our customers, traditional or otherwise, with jewellery that suits the many Indian hues and moods. This Gudi Padwa, we wish to be part of the celebrations by offering a range of jewellery aptly designed to suit the Maharashtrian woman's tastes and preferences along with attractive gifts on purchases across our stores," adds Jain.