MAM

Leo Activation on a winning spree

MUMBAI: Leo Burnett's three years old baby - Leo Activation, which offers 360 degrees solutions for energising brands, has come a long way.

It has now added four new businesses to its kitty in just one month's time, after already starting the year with a bang by getting the 49th All India Congress of Obstetrics and Gynaecology 2006 (AICOG 2006) account.

 

 

Leo Activation will get involved with the organisation of an event hosted in Kerala – Sensations, South India's premier fashion and beauty show, to be held in Cochin.

In its 150th episode to be broadcast exclusively on Surya TV, Sensations will showcase the best fashion design and modelling in India and abroad. The event is already an established brand in the South and offers huge opportunities for promotions and brand associations.

 

 

Spreading its expertise further down South, Activation will handle Thekkady Mahalsovam, an annual cultural and trade fest in Thekkady ( Kerala) to be held in August. The Thekkady District Development panel has entrusted Leo Activation with the organisation of the festival. Said Thekkady Mahalsovam Committee chairman PA Joseph, "We are glad to associate with Leo Activation. What we loved about them is their confidence, great creative ideas and strategy to achieve our objectives."

 

 

Another conference of a national magnitude to be held in Kerala this year is the Indian Dental Association conference. Leo Activation will be completely conceptualising, designing and executing the event.

And last, but not the least, Elder Pharmaceuticals, a leading pharma company in India, has entrusted the agency with the activation activities for its Blistex lip balm brand. Leo Activation is planning a huge promotion later this year to ensure maximum visibility of the brand. "We selected Leo Activation because of their professional approach. We believe that they have a perfect mix of creative and execution expertise," commented Blistex general manager marketing Shishir Mishra.

"We have a solid reputation down South after winning AICOG 2006 and more offers are coming our way. We intend to continue exploring opportunities in the region. We are also aggressively pitching for other businesses and already have one more major event in Mumbai at the end of this year. Watch this space! Our young team is extremely proud and energised by our recent success," says Leo Activation head Sujit Nair.

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