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 The
company is launching an integrated marketing campaign for promoting
the new look. These include a new Fanta TV Commercial (TVC) with
the brand ambassador and leading Bollywood star, Rani Mukherjee.
The film opens to Rani Mukherjee and her friends waiting at a bus
stop. A wannabe dude comes along and tries hard to impress the girls.
The film captures how Rani and friends use the Fanta Spin bottle
to puncture his pretentious behaviour. The film, with a touch of
humour, sums up with the voice over masti ne liya naya shape…clearly
positioning the new pack as the pack of fun, adds the release.
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Fanta's
new avatar is being launched in a mobile pack size across the country
in a phased manner. The product will be rolled out across India over
next few weeks, informs an official release.