MAM

There's a new spin to Fanta's marketing strategy

MUMBAI: Coca Cola's soft drink brand Fanta is all set to take on the summer season. Apart from acquiring an innovative fun-filled shape called Fanta Spin, the soft drink is being pushed in the market with a series of new marketing campaigns.

 

 

Fanta's new avatar is being launched in a mobile pack size across the country in a phased manner. The product will be rolled out across India over next few weeks, informs an official release.

Coca-Cola India VP marketing Vikas Gupta said, "We are very excited about the innovative Fanta Spin bottle which reflects the brand values of being a fun catalyst. Fanta Spin has had a very good response internationally and we are very positive that our consumers will enjoy the new look and feel of Fanta."

 

 

The company is launching an integrated marketing campaign for promoting the new look. These include a new Fanta TV Commercial (TVC) with the brand ambassador and leading Bollywood star, Rani Mukherjee.

The film opens to Rani Mukherjee and her friends waiting at a bus stop. A wannabe dude comes along and tries hard to impress the girls. The film captures how Rani and friends use the Fanta Spin bottle to puncture his pretentious behaviour. The film, with a touch of humour, sums up with the voice over masti ne liya naya shape?clearly positioning the new pack as the pack of fun, adds the release.

 

 

The TVC hits the small screen on 10 April across all Hindi mainline channels. A number of on-ground activities like roadshows covering youth hangouts in the city with exciting games like spin your future, spin bowling, juggling contest, write in a slogan and win an Akai MP3 music player, etc are planned to keep up the excitement this summer.

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