TNS' online access panel covers a Sixth Dimension

MUMBAI: Global market information provider TNS has announced the official Asia Pacific launch of its latest online research tool – ‘6th dimension’.

The new product is a global, fully-managed online consumer access panel offering unparalleled access to a diverse cross-section of households for the purpose of customised research.



The announcement marks the start of a pan Asian roll out of the panel which, by the end of 2005 will see 6th dimension offered in six of the region’s major markets where Internet penetration rates are sufficient for online research.

Inaugurated a few days ago in Hong Kong – the central hub from where 6th dimension will be managed and controlled, the panel is scheduled to launch next in Korea, followed by Taiwan, Singapore, China and Japan. Future territories are anticipated, as they become market ready. Within Asia Pacific, TNS already offers online access panel capability in Australia and New Zealand.

Developed in response to strong growth in the use of online research methods and increasing demand for prompt, reliable results, 6th dimension capitalises on TNS’ core competency in Managed Access Panels to present research buyers with a number of advantages over alternative online solutions.

In addition to the faster project turnaround times inherent in the use of online research methods, 6th dimension’s panels of fully qualified, opt-in respondents deliver significantly higher response rates than either un-managed or partially managed databases. Furthermore, as the result of TNS’ panel registration process, respondent profiles will offer truly representative sampling as well as the flexibility to target specific and demographic segments.



wAs such, online research via the 6thdimension is particularly well suited to advertising pre-testing, concept evaluation, brand tracking and pricing studies where time is of the essence and/or visual prompting is required. Advertising tests can typically be turned around in a matter of days rather than the weeks required using more traditional methods. Commenting on the launch, TNS MD Asia Pacific, James Hall said, “This is an exciting development as it leverages our core expertise out of North America where we have over five decades of experience in traditional and on line Access panels and also Europe where the panel was most recently launched together with the validation work we have completed in Australia over the last two years.

"It means that TNS Asia Pacific, like other regions in the world where 6thdimension has been launched will be first to market with proven capability in terms of a truly managed access panel that operates in the new internet technology environment.”



TNS regional director access panels Asia Pacific Mark Walton says, “When compared to what is currently offered under the access panel banner around the region, 6thdimension’s introduction certainly raises the bar as being the only credible framework of true managed panels across Asia Pacific. In view of this, as well as the growth in online methods we have been seeing recently, we are confident that 6thdimension will be welcomed by research buyers and are anticipating a rapid uptake.”

Consistent with ‘The 6th Sense of Business’, TNS’ positioning line now for its global business, 6thdimension is not one of the usual three dimensions for data capture; Face to Face, telephone and mail. Furthermore, the real world is said to be three-dimensional, time is considered the fourth, spiritual is 5th and the Internet the 6th.

Latest Reads
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands
Inito gives anxious couples hope through its new ad

The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has...

MAM Marketing Brands
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands forays into furniture

MUMBAI: In a move to further expand its product categories,, India’s first B2B e-commerce platform for hospitality procurements has announced its entry into furniture, fixture and equipment (FF&E) segment.  With over 50 brands and more than 5000 products from across the globe,...

MAM Marketing Brands
Digital will be core of ad budgets by 2020: DAN report

MUMBAI: The increasing penetration of digital media in India is creating huge opportunities for marketers to reach out to untapped audiences in newer ways than before. Marketers are getting innovative with the way they choose to advertise to their audience.

MAM Media and Advertising Digital Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories