7 June 2006 Newsletter Subscription Email this Page Volume 15 - Issue No: 74


Adex Analysis








 

Advertising spend trend on TV in first quarter '06
In the first quarter of 2006, television advertising grew by 30 per cent compared to Q1 2005.
 
 

Media, Advertising & Marketing Watch
Srivastava, Sakhuja elevated in GroupM system
Ashutosh Srivastava elevated to Asia Pacific CEO of MindShare; Vikram Sakhuja takes over as GroupM COO South Asia.

Zee TV takes lead in weekday 9-10 prime time
'Saath Phere' and 'Kasamh Se' power Zee TV ahead of Star Plus in highly contested 9-10 pm prime time band for Week 21.

Trai proposes to amend Cable TV Act
The Telecom Regulatory Authority of India (Trai) yesterday released the proposed amendments in the Cable Television Networks Act and other material for industry feedback.

Max promotes movies with new campaign

Publicis acquires majority stake in top Turkish group

ANMsoft launches 'Media Marketing Online'

Promax World Gold Awards nominees announced

Brazilian striker Ronaldinho announces mobile products

Steve & Barry's scores licensing deal with Fifa WC

Shoppers' Stop launches 'Gear up for school' accessories

Top brass of Yahoo!, WPP start Gas Station TV

Radio City appoints Mumbai, Chennai station heads

Mobile subscriber base approaches 1 bn in Asia Pacific

SifyMax to offer French Open & Wimbledon coverage

TV Ratings
Top 10 Programmes (17/04/2006 to 23/04/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (17/04/2006 to 23/04/2006)
Star Plus
Zee Sports
DD1
Sony Entertainment
Sun TV
Star One
Zee TV
Gemini TV

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Today's Newsbreakers.......India
    		• Big boys' ad party
    		• Srivastava is MindShare Asia-Pac CEO
    		• Dhoni rains sixes in gutkha market too
    		• Small pizza makers plan new recipe to boost sales
    Source: Economic Times
       
    		• Firms rush to sell through religious channels
    		• Sahara to sponsor Calcutta soccer league
    		• Chennai`s paper war
    Source:Business Standard
       
    		• ESPN Sports trips plexes’ Cup plans
    		• Branded tea to become dearer
    Source: DNA
       
    		• Are brands looking beyond cricket?
    		• No price hike rollback: Deora
    		• Anil Ambani's Reliance group plans sub-brands strategy
    		• GE Healthcare scanner for World Cup
    Source:The Hindu Business Line
    		• Wealthy bonding with HSBC Premier
    		• Only real life women are allowed on Sahara One
    		• Haier Telecom decides on its creative and media agency
    		• Ambikanand Sahay, head, news operations, S1, quits
    		• Krishna Iyer, Madhusudhan to head Radio City stations in Mumbai, Chennai
    		• MindShare’s Dimple Bhatia joins MPG as planning director
    Source:Agency Faqs
     
       
    		• Animation ads hope to get more attention
    Source: Moneycontrol
       
    		• Lovespring's Perfectmatch AdAttack!
    		• DHL helps deliver Mission Impossible III
    Source:Financial Express
    International News
    		• MTVN Starts Cable Upfront With OMD Deal
      Source: Media Week (US)
       
    		• Online advertising buoys newspapers
      Source: IHT
       
    		• $250 Mil. Safeway Account in Play
    		• OMD, MTV Ink $300 Mil. Deal
    		• IPG Shares Tumble 5.6%
    		• $40 Mil.+ Avaya Selects Saatchi
      Source: Ad Week
       
    		• OPera will not replace Crow
    		• Hello hires Davey to expand reach
      Source: Media Week (UK)
       
    		• EU countries rapped for restrictions on ad breaks
      Source: Digital Bulletin
       
    		• Statesman Journal hires new advertising director
      Source: Statesman Journal
    		• Publicis buys majority stake in Turkish companies
    		• Safeway to review $250 million advertising account
    		• ITV1's July advertising sales may fall - FT
      Source: Reuters
       
    		• Ad Industry In A Tizzy Over Nielsen Calendar Change, Warns Of Confusion, Discrepancies
      Source: Media Post
       
    		• GM, Discovery Team for Automotive Project
    		• Powerhouse Network Strikes Upfront Advertising Deals
    		• Toyota to Sponsor CMT Summerfest Concert Specials
      Source: TV Week
       
    		• Study: European mobile customers say yes to mobile TV, no to mobile advertising
      Source: DM Europe
       
    		• Man pays US$2,000 after charges of Google AdWord misuse
      Source: Computerworld Australia
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