(5 June 2006 3:00 pm)

MUMBAI: With the countdown to the 2006 Fifa World Cup fast approaching, Amrita Television, is now running a Fifa segment in its news bulletins.

For a duration of about six minutes, the World Cup tele-clip will include, a history of World Cup, team profiles and a general item on the warm-up matches.

A reciepient of 15 Kerala State TV Awards, Amrita TV in preparation for the big sporting event, has already profiled participating teams including Brazil, Argentina, England, Germany, Italy, France, Spain, Holland and Portugal.

The channels coverage of the World Cup will also feature famous personalities and celebrities selecting their favourite team, accompanying reasons for that selection.

With the commence of the World Cup on 9 June, Amrita TV plans to invite guests on the breakfast show to analyse the game, telecast the Goal of the Day, with pop-ups on the sidelights of the day's game. Another segment includes, Players to Watch.

In addition, Amrita TV has also published a leaflet containing the match schedule for the World Cup, along with additional attractions on the Channel. It has been distributed free of cost, across various centres, informs an official release.