Indiantelevision.com presents AdEx India Analysis
 

Ad spend trend on TV in Q1 2006

(6 June, 2006)
 

Key Findings:

  • TV Medium garnered 59 per cent of overall advertising secondages in Q1 2006
  • In Q1 '06 TV advertising grew by 30 per cent compared to Q1 '05
  • The 'Personal Care/Personal Hygiene' formed 17 per cent of TV advertising in Q1 '06
  • 'Toilet Soaps' advertising registered the maximum share (six per cent) of TV advertising
  • Top advertiser 'Hindustan Lever Ltd' was rock solid with a share of 12 per cent
  • 'Regional Entertainment' channels carried highest share (24 per cent) in Q1 '06 across all channel genres

For the years 2004 and 2005, AdEx India's industry estimate showed that TV's ad revenue stood second after print. However, the Q1 2006 study is proving to be just the opposite. TV garnered 68 per cent of all ad spends in this period. AdEx brings you an analysis of TV advertising in 1st Quarter 2006 and a comparison with previous years.

(Pls note: All analysis (except the Top 10 series at the end) are based on ad volumes in secondages)

1. Share of the three Mediums (TV, Press and Radio) in Advertising in Q1 2006

 
TV advertising had the largest chunk of the pie with 59 per cent of advertising secondages in Q1 2006
 

2. Trend in TV advertising since the last three years
 
TV advertising witnessed a growth of 30 per cent in Q1 2006 over Q1 2005
 

3. Channel genre split in Q1 2006
 
'Regional Entertainment' channels formed 24 per cent of total TV advertising duration
 

4. Top Super Categories on TV in Q1 2006
'Personal care/Personal Hygiene' had the highest share (17 per cent) in TV advertising
 

5. Top 10 Categories advertising on TV in Q1 2006
 
'Toilet Soaps' had the highest share of 6 per cent in Q1 2006
 

6. Top 10 Advertisers that advertised on TV in Q1 2006
 
'Hindustan Lever Ltd' ruled TV advertising in Q1 2006 with an untouchable share of 12 per cent
 

Since the topic taken into consideration is extensive, the analysis will be continued in next week's newsletter.

Watch out for the forthcoming Newsletter featuring parameters like:

  • Shift of ranks in top categories and advertisers
  • Categories with new brands
  • New brands launched
  • Exclusive TV advertisers
  • Cross Media advertising
  • Average Ad Duration, etc.

We shall be coming out with similar analyses on other categories in the coming days.
 
(Analysis from AdEx India - A Division of TAM Media Research)
 
 
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