| All coupon holders will be allowed three penalty
shots in the game and can go home with Cadbury chocolates, irrespective of whether
they score. Also catering to young adults and avid football fans, McDonald's
will introduce World Cup Meals, supported by a "Digital Platform"
allowing customers to get coupons to download free football mobile games, football
ring tones and wallpapers. In addition, customers can also enjoy fantasy
football on the internet through McDonald's official Fifa World Cup game. www.fifaworldcup.com/fantasy.
Commenting on the football promotions, McDonald's India, Western &
Southern Region MD and Joint Venture Partner Amit Jatia said, "As the official
restaurant sponsor, we wanted to create the spirit and football fever at our restaurants
across the country to bring both kids and young adults closer to the excitement
of the Fifa World Cup 2006". |