Television

Radio City strenghtens workforce; appoints Mumbai, Chennai station heads

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MUMBAI: Music Broadcast Pvt. Ltd (MBPL) owned Radio City has, as part of its overall growth plans in the second phase of FM expansion, aggressively expanded its workforce recruiting over 70 professionals in the last 70 days.

The appointments have been made across all levels in the sales, marketing, programming and technical departments. The two top-level recruitments have been Krishna Iyer and Madhusudhan who have been appointed as the station heads for Mumbai and Chennai respectively.

An MBA from Jamnalal Bajaj Institute of Management Studies, Iyer comes from the advertising industry, having worked with agencies such as Lowe, Enterprise Nexus and JWT over the last 14 years. The company claims that Iyer's skills and expertise in working with creative teams will help Radio City, Mumbai retain its leadership position in the FM space and further strengthen and drive its innovative content and communication platform.

Madhusudhan has over 10 years experience in organisations like ANP Sanmarg Life Insurance, Idea Cellular and HCL-Nokia. He will be instrumental in Radio City's launch in Chennai.

Amidst this recruitment drive, Radio City Delhi and Lucknow vice president and station head Amritendu Roy, has put in his papers citing personal reasons after a two-year stint at Radio City.

Under his stewardship, Radio City Delhi consolidated its listenership and increased it to over two million in Delhi and the NCR. He also spearheaded major content innovations and interactive station promotions in Delhi. According to an official release, his stint at Radio City Lucknow has helped strengthen Radio City's Corporate Social Responsibility initiatives by furthering private-public partnerships to support various causes.

Radio City national HR head Ashish Gharde said, "Radio City aims to be the best employer in the media industry. Our recent recruitment drive has been phenomenal and also a huge challenge, especially due to the limited talent available within the radio space and the dynamic situation in the media industry. In such a scenario, we had to look outside and I am glad that we have been largely successful in putting together a talented team across all our stations. Retention is also a key issue and we have initiated measures to retain and upgrade skills of key personnel within Radio City. Having said that, Amrit's decision to leave will be a setback for us and surely he'll be missed."

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