Television

SifyMax to cover French Open & Wimbledon as broadband partner for TWI/IG

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MUMBAI: Sify Max, (www.sifymax.in) has tied up with TWI/G as its exclusive broadband partner for India for videos of the highlights of the on-going French Open, (28 May - 11 June) and Wimbledon, which will be held from 26 June - 6 July.

As a result of this tie up, a special French Open 2006 section on SifyMax features, besides the highlights of the tournament, interviews with players, behind-the-scenes footage and previews. The highlights of the 2005 French Open will also be available.

The Wimbledon 2006 special on SifyMax will also offer comprehensive coverage replete with videos of individual match highlights, interviews with star players, daily round-ups and the behind-the-scenes action with live audio commentary. A live score-card and golden moments of the 2005 tournament will also be available.

Sify Limited senior vice president Surya Mantha said, "Following the immense success of last year's Wimbledon coverage on SifyMax, we are delighted to be associated with TWI/IMG again to bring the excitement of both the French Open and Wimbledon 2006 to sports lovers in India. The content on video of the highlights of the matches will offer a satisfying and complete experience of the two tournaments. Users can follow the tournaments on SifyMax at their convenience, either from their homes, offices or from any of our 3300 iWays across India. We believe this initiative will help make tennis a mainstream sport by making the French Open and Wimbledon available to users in India at their convenience."

IMG India senior corporate director Andrew Wildblood added, "TWI is excited to partner with SifyMax as the exclusive broadband content partner for the French Open and Wimbledon championships this year. This unique endeavour will extend the viewership of the French Open and Wimbledon 2006 beyond their existing formats. Sify Max will help us to take these premier tennis tournaments to the fast growing base of broadband Internet users in India, from both home and cyber cafes, and to capture new audiences outside the realm of traditional TV viewing."

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