|
 He
added: "Our new corporate identity reflects our belief and commitment, to
shape a better future, create a higher quality of life, and give wings to a million
dreams and aspirations.”
The new corporate identity in blue and red,
launched within a year of the group’s birth, convey “values of integrity,
confidence, optimism, energy and passion,” Ambani said, adding the new symbol,
Reliance Apex, is an embodiment of “hope, optimism and success.”
 The
Reliance typeface, according to Ambani, was a unique combination of upper and
lower case characters, representing the group’s “essential openness
and accessibility.”
He added, “Our multi dimensional look conveys
our deepest appreciation for the rich diversity of human life and aspirations
– the unifying basis for our varied business interests.” | 
Pointing
out that the change was not just about physical environment or technology, Ambani
said, “This change goes deep within – it is a change in attitude, in
mindset, in belief, in dreams, hopes and expectations.”