added: "Our new corporate identity reflects our belief and commitment, to
shape a better future, create a higher quality of life, and give wings to a million
dreams and aspirations.
The new corporate identity in blue and red,
launched within a year of the groups birth, convey values of integrity,
confidence, optimism, energy and passion, Ambani said, adding the new symbol,
Reliance Apex, is an embodiment of hope, optimism and success.
Reliance typeface, according to Ambani, was a unique combination of upper and
lower case characters, representing the groups essential openness
He added, Our multi dimensional look conveys
our deepest appreciation for the rich diversity of human life and aspirations
the unifying basis for our varied business interests.