Television

Mobile subscriber base approaches 1 bn in APac; India & Indonesia to fuel growth

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/20/Itv_5.jpg?itok=cZRZ0M91

MUMBAI: Unlike the trends that are sweeping across the global cellular market, the cellular subscriber growth in the Asia Pacific region is poised to see continued double-digit growth in the next three years. The region's mobile industry is estimated to grow by 22 per cent in 2006 to reach close to a billion subscribers by year-end, including Japan's 100 million subscribers.

Given the markets' infancy and vast population base, India and Indonesia are likely to fuel a significant portion of the growth. The implementation of "lifetime validity" in India, as well as the ongoing network expansion into rural areas in developing cellular markets will further help sustain the mobile industry's high growth in the region.

New analysis by global growth consulting company Frost & Sullivan, Asia Pacific Mobile Communications Outlook 2006, reveals that the mobile subscriber base -- covering 12 major Asia Pacific economies excluding Japan -- totaled 677.5 million in 2005 and is expected to reach 826.6 million by end-2006.

Although the growing popularity of prepaid services has been a major driver of subscriber growth in the region, the influence of low-end market is likely to be more pronounced in the coming years. Factors contributing to the growth of the low-end market include the launch of low-cost entry-level mobile handsets, the move into rural areas for long-term sustainable growth, the continuous price cuts in call rates and the introduction of affordable flat- rate pricing plans.

"With call charges typically accounting for more than 75 per cent of the total regional mobile revenues, Asia Pacific's cellular industry is highly voice-centric. However, in view of the declining growth in voice revenues and the stiff competition from alternative voice applications, mobile data is seen as the next wave of growth for mobile operators in the region," said Frost & Sullivan industry manager Janice Chong.

Notably, the wireless quarter will largely dictate future growth in the Asia Pacific telecommunications industry. The emergence of broadband wireless access (BWA) in Hong Kong and Singapore, the anticipated commercial launch of wireless broadband (WiBro) in South Korea, the numerous WiMAX (wireless interoperability for microwave access) trials, as well as the harmonisation efforts of WiBro with WiMAX further underscore this trend. Much of the parley in 2005 would transform into deployment in 2006, while full commercial rollouts are likely only in 2007.

Despite the emergence of such new technologies, the 2G/2.5G mobile subscriber base is expected to continue contributing significantly to the overall growth of the industry, given its near-term market dominance. In order to accelerate the migration from 2G/2.5G to the 3G platform, 3G operators would need to continue emphasising on inexpensive voice and offer aggressive 3G handset subsidies.

"At a time when most regional cellular industries are fast approaching saturation, Asia Pacific remains one of the few surviving high-growth markets. Although this highly competitive market is plagued by constant price war and short product life cycles, it is far from being saturated," added Chong.

The Asia Pacific Mobile Communications Outlook 2006 is part of the Mobile and Wireless subscription. It provides an insight into the current market environment and discusses the anticipated developments in the Asia Pacific mobile communications industry in 2006. Apart from an analysis and outlook of the overall regional market, the study provides a detailed analysis and outlook/implications across 12 countries. This will provide market participants with the necessary market intelligence to identify and evaluate market opportunities, as well as develop winning go-to-market strategies.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Amazon_NEW.jpg?itok=KI9MRqO5
Amazon most advertised brand in BARC week 41

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 6-12 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Marathi_BARC.jpg?itok=DUC_6K8L
No changes in Bhojpuri, Kannada, Marathi segments in BARC week 41

In the Bengali space, Jalsha Movies and Colors Bangla swapped their third and fourth positions in BARC data week 41. No changes were observed in the Bhojpuri, Kannada and Marathi segments. Moreover, Gemini TV and Zee Telugu swapped their second and third positions in the Telugu sector. Flowers TV...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Anil%20Ambani.jpg?itok=4eNnBDRM
Anil Ambani’s Reliance sues NDTV for Rs 10,000 cr for Rafale coverage

NDTV has been sued for Rs 10,000 crore by Anil Ambani's Reliance Group in an Ahmedabad court for its reportage on the Rafale fighter jet deal. The lawsuit is filed against NDTV's weekly show, Truth vs Hype, which aired on 29 September.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Arnab-Goswami.jpg?itok=HTFNEsfj
Republic TV leads English news genre in BARC week 41

Republic TV continued to lead the English news genre as per All India BARC data week 41. No changes were noticed this week in the English business news genre. Aaj Tak maintained its lead across every Hindi news genre for yet another week. Hindi news urban genre remained unchanged. Zee News dropped...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/BARC.jpg?itok=z6etjpSh
Star Utsav bags leadership in GEC (U+R) in BARC week 41

Star Utsav and Zee Anmol swapped their first and second positions in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 41 of 2018. Star Plus and Big Magic exchanged their eighth and ninth positions in the rural market. Star Bharat and Sony Sab swapped their fifth and...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/f1.jpg?itok=bHf3HxgX
Sony Pictures Networks India (SPN) extends exclusive television and digital rights partnership with ABB FIA Formula E championship

Sony Pictures Network India (SPN) will continue to broadcast each round of the ABB FIA Formula E Championship for a further two seasons across the Indian sub-continent - including India, Pakistan, Sri Lanka and Bangladesh.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/james.jpg?itok=kJ15Bp4y
James Gough’s innovative idea will be incubated with the intent to prototype it at Formula 1®’s Media & Technology Centre

Formula 1® Managing Director of Motorsports, Ross Brawn, and Mercedes-AMG Petronas Motorsport Driver, Lewis Hamilton, today crowned James Gough the winner of this year’s USD $50,000 F1® Innovation Prize at the FORMULA 1 PIRELLI 2018 UNITED STATES GRAND PRIX in Austin.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/flix.jpg?itok=OGsLbI9R
FLIX FIRST SCREENING: &flix makes October spookier with the multi-city theatrical premiere of Goosebumps 2: Haunted Halloween

&flix, the all-new destination for the most-awaited Hollywood blockbusters, brings the much-anticipated sequel Goosebumps 2: Haunted Halloween on Thursday, October 25

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/ganga.jpg?itok=rFc6bFbm
BIG Ganga Goes All Out to Delight Its Audience This Festive Season, Launches Engrossing Range of Shows

With the festive season right around the corner, BIG Ganga, the number one Bhojpuri channel in the Hindi heartland

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories