(6 June 2006 3:00 pm)

MUMBAI: American lifestyle apparel chain Steve & Barry's has entered into a licensing agreement with the Federation Internationale de Football Association (Fifa), just in time for soccer's biggest event, the 2006 Fifa World Cup Germany, which takes place from 9 June to 9 July 2006.

Steve & Barry's has produced a variety of 2006 Fifa World Cup licensed T-shirts for men, women and children, to be sold at participating locations nationwide while supplies last. The Steve & Barry's 2006 Fifa World Cup licensed collection features graphic T-shirts emblazoned with the logos of participating countries, including USA, Mexico, Italy, Germany, France and defending Fifa World Cup Champion, Brazil. The Fifa World Cup product is currently in stores and is priced at just $9.98.

"When it comes to delivering the most-wanted licensed properties to customers, Steve & Barry's is second-to-none and Fifa World Cup Soccer is as hot as it gets right now. With more than one billion fans around the world getting geared up for a global event four years in the making, we are thrilled for the opportunity to help fans celebrate World Cup fever in the United States," said Steve & Barry's co-CEO Barry Prevor.

Steve & Barry's, in partnership with its licensing arm 4004 Inc., sells officially licensed product for over 350 unique properties including colleges and universities, automotive manufacturers, consumer product goods and sports and entertainment companies.

More than 1,000 different graphic T-shirts can be found on the Steve & Barry's T-Shirt Wall in every store. And, as every single item at Steve & Barry's is priced more reasonably than similar merchandise offered by other retailers, Fifa World Cup fans can also load up on Steve & Barry's signature t-shirts, jackets, jeans, cargos, outerwear and footwear, in styles and sizes available for the entire family.