19 September 2005 Newsletter Subscription Email this Page Volume 13 - Issue No: 94



Media, Advertising & Marketing Watch




Zee Cafe using the soap route to localise
Zee Cafe has commissioned to UTV to make a soap, which will not be borrowed from an international format.

Special Report
Reel Pointer - predict TVRs for blockbusters on TV
TV Pulse 2005: The aim was to predict TRPs of blockbuster films on TV and set buying benchmarks.

Other Media, Advertising & Marketing Watch
India TV plans three channels
India TV has set its sights on a Punjabi news mrkt, besides the Gujrati channel & likely to enter the entertainment space.

India TV names Vibha Chopra as marketing manager

Channel7 to launch 'Bas Zindagi' & '...Jassos'
Channel7 is all set to launch two new non-fiction programmes 'Bas Zindagi- It's life' and a detective show 'Mein Bhi Jassos'.

ABN Amro banks on Pitch PR for Volvo Ocean Race

Pontiac debuts new SUV Torrent on CBS' 'Survivor'

Panasonic enters Gulf mrkt with Viera TV & Lumix cameras

Zee Smile to launch three new shows

Durian launches office furniture range

Guest Speak
The World's Largest Factory
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (28/08/2005 to 03/09/2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (28/08/2005 to 03/09/2005)
Star Plus
Star One
ESPN
Sun TV
Sony Entertainment
Sahara One
Gemini TV

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Today's Newsbreakers.......India
The good old radio draws advertisers
Champagne Indage to come out with big media blitz
Haier selected as sponsor for Beijing Olympics
Getting high: Champagne Indage plans image makeover for wine
Udyog Ratna award for Nestle India chief
Source: The Hindu Business Line
   
   
Drop sales promos spend from FBT net: Ficci
Billboards go off the highways
Ads along national highways banned
LG catches its breath after last yr's sprint
Morepen to beef up US OTC segment
Source: Business Standards
   
Godrej Boyce tunes in to television
Source:Telegraph
Ban display ads on rear side of buses, says forum
New hoarding rules next year
Source: Source: The Hindu
 
Nokia 6600: the world beyond basic needs
Brand Curry wins creative duties for Merino group
‘Indian Express’ group to launch special editions
M&C Saatchi ties up with Dhar & Hoon and Kamal Oberoi
Source: Agency Faqs
   
Electronic Signboards for Motorists
Source: Times of India
   
Spare brand expense from FBT, says Ficci
Source: Financial Express
   
M&C Saatchi to launch in India
  Source:NewKerala.com
International News
BBC to investigate covert ad claims
Company's ad spend cuts cost TV £60m
Source:Guardian
   
Mothers confused by baby milk adverts
Source:Reuters
   
VF Corp. Holds Review to Consolidate Media
Source: Ad Week
   
Pontiac Named Only Auto Sponsor on Survivor
Source: Brand Week
   
MP3 player ads return to Emap channels
Heineken starts ITV sponsorship
Source: Media Week (UK)
   
Sainsbury's tries out a new slogan in bid to hit sales targets
Source: Independent
On Advertising: A world of expertise at home in Amsterdam
Source:IHT
   
Agencies circle $3bn TV pot
Source: NEWS.com.au
   
Interpublic Discloses Employees Cooked Books
New Rules For Magazine Sales: It's The Reader, Stupid
Pro & Con: Universal McCann Finds It's Mostly The Former For Martha The Con
TV's New Promotional Strategy: Blogs
Scatter Chatter: Nets Say Demand Builds As New Season Approaches
Source: Media Post
   
BBDO bags two Power Suit awards
Source: Business Times Malaysia
   
Fear of BA flying hits ad agency shares
Source:Telegraph.co.uk

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