MAM

ABN Amro banks on Pitch PR for Volvo Ocean Race

MUMBAI: International banking group ABN Amro has appointed Pitch PR to oversee a global PR campaign around its team sponsorship in the 2005 - 2006 Volvo Ocean Race. The round-the-world yacht race starts in November.

 

 

ABN Amro’s involvement in the 2005 – 2006 Volvo Ocean Race marks the first occasion the company has undertaken a major international sports marketing campaign. The aim of the sponsorship programme, which involves the bank entering a two boat team with the ultimate aim of winning the race, is to raise the profile of the ABN Amro brand and unify the bank’s various business units around the world.

Pitch has been appointed for one year to create and oversee an international PR strategy for the campaign. Pitch will be responsible for maximising publicity opportunities, managing all media requests during the race including crisis communications, and running a press office and press conferences at stop over ports. Pitch will work in conjunction with ABN Amro’s existing PR agencies in their three home markets, such as Golin Harris in the US, and will also be responsible for implementing a proactive consumer PR campaign in the UK and France.

 

 

The Volvo Ocean Race is one the world’s toughest sporting events. The race starts in Vigo, Spain on 12 November 2005 and finishes in Gothenburg in July 2006. The race covers 32,000 miles, with nine stopovers in the following ports: Cape Town, Melbourne, Wellington, Rio, Baltimore, New York, Portsmouth and Rotterdam.

The Volvo Ocean Race has a rich history and generates global media interest. During the last Volvo Ocean Race, there were an estimated 800 million cumulative viewers on television, and over a billion cumulative radio listeners.

 

 

ABN Amro has entered two boats in the race and its crew includes sailors from the UK, US, New Zealand, Australia, France and Holland. ABN Amro 1 will be crewed by some of the world’s top sailors, whilst ABN Amro 2 is being crewed by a team of high potential sailors. The crew of ABN Amro 2 are all under the age of 30 and have won their place on the boat via an international competition.

Pitch PR is a consumer and corporate agency which specialises in working with clients involved in sport. Pitch PR founder and MD Henry Chappell commented,

“This is a fantastic new business win for us and a massive project to be involved with. The sponsorship is of major global importance to ABN Amro and their objective is that the campaign delivers over €60 million in media value worldwide. We have undertaken a number of similar international sponsorship activation campaigns since our launch so we are confident we can play a significant role in helping ABN Amro to achieve their aims.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/intel_0.jpg?itok=FG-hC3Co
Intel CEO Brian Krzanich resigns over relationship with employee

Intel Corporation CEO and member of board of directors Brian Krzanich today announced his resignation for a breach of company policy involving a relationship with an employee.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/philli%5Bpe.jpg?itok=i_OqetJp
Louis Philippe launches new ad campaign #RiseAboveTheRest

One of India’s leading menswear brand Louis Philippe, from Aditya Birla Fashion and Retail, has come up with a unique ad campaign 'Rise Above The Rest', showcasing that true leadership is about taking decisions that leave a lasting impact.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/Taco_Bell.jpg?itok=Z6U0LWrp
Taco Bell wants to make potato great again with new campaign

MUMBAI: Taco Bell is set to make its way into the hearts of potato lovers across India. The brand has just launched a unique potato centric take on the traditional taco. The all new Crispy Potaco will give this much-loved vegetable a new identity where it will no longer play the sidekick in most...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/Hewlett-Packard.jpg?itok=WAfcwLQA
HP urges people to use original ink in new campaign

MUMBAI: Information technology company HP (Hewlett-Packard) has launched a digital film Chikloo, as a part of the on-going initiative to promote its original ink and cartridges.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/Oyo_Rooms.jpg?itok=VkrFCVy8
Oyo expands footprint in China

MUMBAI: Indian budget hotel company Oyo Rooms has forayed into China to cater to the country’s burgeoning hospitality industry. Oyo Rooms. The Softbank-backed Oyo in China will have 11,000 exclusive-franchise or merchandised rooms across 26 cities. The service will be available in Xiamen, Kunming,...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/johnson.jpg?itok=DKeojJYF
Johnson's celebrates 125 years with new campaigns

American multinational medical devices, pharmaceutical and consumer packaged goods manufacturing company, Johnson’s recently completed 125 years in the baby care products category in India.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/itc.jpg?itok=cX8Y1slV
Team ITC makes India proud ,Wins a Silver Lion at the Young Lions Marketers Competition at Cannes

Two young women managers from ITC made India proud by winning the Silver Lion at the very competitive & prestigious Young Lions Competition at Cannes. The team comprised Raisa Chakravarty and Anupama Sharma from ITC's Personal Care Products Business. They had earlier won the India Challenge....

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/walmart.jpg?itok=iUQSOmvw
Walmart sells $16 billion worth of bonds for Flipkart acquisition

American multinational retail corporation, Walmart, has decided to sell $16 billion worth of bonds to help finance its investment in Indian e-commerce giant Flipkart.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/Greenscape.jpg?itok=PAtWgjGE
Greenscape gets insects to tweet & spread awareness about e-waste

MUMBAI: Most people dump their e-waste just like their regular waste. This results in e-waste ending up in dump yards and landfills. To discourage people from doing this, Greenscape, India’s leading IT waste disposition company, joined hands with Dentsu Webchutney to launch #TinyBugsTweet campaign...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories