13 September 2005 Newsletter Subscription Email this Page Volume 13 - Issue No: 90



Special Report




Deriving insight after psychographic definition
In-depths & pen-portraits yield particular psychographic traits. However, media planning and buying requires quantification.

Media, Advertising & Marketing Watch
Ogilvy PR Worldwide appoints Handa as national prez
Ogilvy Public Relations Worldwide (Ogilvy PR) has appointed Meenu Handa as national president, India. Handa will oversee and continue to expand Ogilvy PR’s national network.

Star World offers new dramas, comedies
Medical Investigation', 'Ghost Hunters', 'Nighty Night', '8 Simple Rules for dating My Teenage daughter' are the new offerings.

Max unveils 'Johnnie Walker Super Series' campaign

Universal's King Kong size promotional partnerships

Music stars to feature in Motorola ad campaign

OpenTV acquires cable ad sales mgmt firm in the US

CAS back on industry radar screen

Executive Dossier
'Proper placement for a news channel will only come after payment so one is left with no choice'
Interview with Zee Telefilms news director and head of news group Laxmi Goel

Guest Speak
The World's Largest Factory
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (14/08/2005 to 20/08/2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (14/08/2005 to 20/08/2005)
Star Plus
Star One
Sun TV
Sony Entertainment
Gemini TV
Star Gold

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Today's Newsbreakers.......India
New president for Ogilvy India
Ram Poddar is ASCI Chairman
Finolex Cables is `Superbrand'
Apollo Hospitals to expand Cradle brand
Source: The Hindu Business Line
 
   
HLL announces Brooke Bond brand variation
Right as rain
Source: Business Standards
   
Kids ‘n’ Stuff
HLL is largest TV advertiser in H1
Two together: Gillette, P&G get moving on integration
Source:Agency faqs via Economic Times
In Indian advertising, the rules are different for the Big B and SRK
Anil Dhupar bids farewell to ‘Dainik Bhaskar’, joins ‘Nai Dunia’ as CEO
Pradeep Hejmadi joins TAM as head, S-Group; Hema Govindan joins Nick
Source: Agency Faqs
   
M&C Saatchi eyeing small Delhi agency
Source:Financial Express
 
India's tourism campaign making good impact
Source:Newindpress,
   
Hyundai Electronics plans marketing blitz
Source:Sify
International News
Hallmark's Liposky Upped to Ad Sales Mktg.
Mag Ad Rev. Rises 1%; Pages Dip 2.2% in Aug.
JCDecaux Expands NYC Contract
Source: Media Week (US)
   
$315 Mil. Lowe's Account to BBDO, OMD
Shortcut to a Long Relationship
Source: Ad Week
   
Hatcher Stars in Clairol Hair Color Ad
Source:ABCNEWS.com
   
Spain's Telecinco Q3 ad revenues up 12 pct
Source:Reuters
   
Fincorp pulled up by ASIC for misleading advertising
Source:The Financial Standard,
   
Dow Jones & Company Reports August 2005 Advertising Volume
Source: Business Wire
UTV sees 9% rise in profits despite soft advertising market
Source:Media Bulletin
   
Stefano Hatfield on Advertising
Source: Independent
   
Broadcast ban on Make Poverty History ad campaign
Source:Guardian
   
Carat Interactive Rebrands As Carat Fusion
Who's Got the Best Beat on MTV's 'That 70's House,' Other Product Placements of the Week
Nielsen: Impact Of DVRs On National Sample Will Be 'Small'
Source: Media Post
   
MGN signs Miva paid-for ad deal
Dove wins Metro poll for best print advert
Source: Media Week (UK)

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