Deriving
insight after psychographic definition
In-depths & pen-portraits yield particular psychographic
traits. However, media planning and buying requires quantification.
Media, Advertising
& Marketing Watch
Ogilvy
PR Worldwide appoints Handa as national prez
Ogilvy Public Relations Worldwide (Ogilvy PR) has appointed
Meenu Handa as national president, India. Handa will oversee and
continue to expand Ogilvy PRs national network.
Star
World offers new dramas, comedies
Medical Investigation', 'Ghost Hunters', 'Nighty Night',
'8 Simple Rules for dating My Teenage daughter' are the new offerings.
Max
unveils 'Johnnie Walker Super Series' campaign
Universal's
King Kong size promotional partnerships
Music
stars to feature in Motorola ad campaign
OpenTV
acquires cable ad sales mgmt firm in the US
CAS
back on industry radar screen
Executive
Dossier
'Proper
placement for a news channel will only come after payment so one
is left with no choice'
Interview
with Zee Telefilms news director and head of news group Laxmi Goel
Guest Speak
The
World's Largest Factory
NASEEM JAVED's Westside View
TV
Ratings
Top 10 Programmes (14/08/2005 to 20/08/2005)
Doordarshan's
Top 10
Top
10 In All TV Homes
Top
10 in Cable & Satellite Homes
Top
100 Programmes (14/08/2005 to 20/08/2005)
Star
Plus
Star
One
Sun
TV
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Entertainment
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TV
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