‘How to beat Australia Contest’: Max's 'Johnnie Walker Super Series' campaign

MUMBAI: With 24 days to go for the Johnnie Walker Super Series in Australia, Max, the movies and special events channel today kicked-off its campaign with a ‘How to beat Australia Contest.’ The contest commences on 10 September supported by a surround multi-media campaign.


The channel is beckoning cricket lovers across the country to participate in the contest by sending in their ideas on how to beat Australia. The ideas could be wild, whacky, funny and even serious. The owners of the best 11 ideas get a chance to fly to Australia for the upcoming 'Johnnie Walker Super Series' to be aired live on Max this October.

Commenting on Max's initiative, Max business head and executive vice president Albert Almeida says, "Max as a channel has always believed in broad basing audiences for cricket. Max’s innovative approach with its presentation of the ICC World Cup resulted in expanding cricket viewership from predominantly male to females and children too. With the ICC Super Series Max intends to take this a step further and has designed a campaign that is involving and interactive for all its audiences. The launch of the contest gives everybody an opportunity to contribute their ideas and get a chance to witness a Cricketing Event that’s unparalleled."

This contest is powered by In order to enter the contest viewers need to log on to or SMS SS space their idea to 2525. The campaign for the contest will go on air across the Sony Entertainment Television network, Ten Sports and Channel 7. An extensive out of home campaign at Shopping malls, Multiplexes, Toll nakas and other populated spots across Mumbai, Delhi, Kolkatta and Bangalore will encourage participation. An extensive van activity will cover the other towns across the country.


Max will telecast the Johnnie Walker Super Series cricket tournament in October 2005 live and exclusive. This tournament also marks for the first time ever a 'Team of Champions' comprising the best of the ‘Rest of the World’ who will take on the world’s top team, Australia, in both forms of the game - Test and ODI matches.

During this high action cricket season, Max will also offer its viewers the star studded ICC Awards 2005 to be telecast on 12 October 12.



Write here

Latest Reads
ABBY Awards 2018 announces jury chairs

MUMBAI:  After announcing the master jury for the creative category, the eminent ABBY Awards that recognises and rewards excellence across advertising, marketing and media has now announced the illustrious jury chairs for the media, broadcaster, publisher, branded content & entertainment,...

MAM Marketing MAM
WATConsult & TOTAL join hands to launch Ride for Legends

Keeping true to TOTAL Hi-Perf Motorcycle Engine Oil’s brand promise of making your ride enjoyable, TOTAL with WATConsult, the digital and social media agency from Dentsu Aegis Network India, has taken a step forward to launch an initiative to salute unsung legends of the country.

MAM Media and Advertising Ad Campaigns
Bajaj Finserv new ad drives awareness around insurance

MUMBAI: Bajaj Finserv has launched a TVC campaign to drive awareness around width of products offered through its lending, life insurance and general insurance arm. The third phase of ‘Think It. Done’ campaign highlights the set of possibilities in every individual’s life thereby giving a solution...

MAM Media and Advertising Ad Campaigns
Fossil assigns media mandate to Carat

Fossil Group, a global design, marketing and distribution company that specialises in consumer lifestyle and fashion accessories, has roped in Carat as its media agency.

MAM Media and Advertising Account
Google Pay launched in US, UK; Tez gets new features

MUMBAI: Google is attempting to become a hit in the vast payment space as well. After launching Google Tez in India a while ago, it has come up with a system to rival the world – Google Pay. It comes elements of Android Pay (a Google product) and Google Wallet. The Android app is free to download...

MAM Marketing MAM
Suzuki Motorcycle rolls out phase 2 of #KamPeetaHai campaign

Post receiving a great response for Suzuki Access 125 campaign of Kam Peeta Hai, Suzuki Motorcycle India, a subsidiary of two-wheeler manufacturer, Suzuki Motor Corporation Japan and Happy mcgarrybowen have rolled out the second phase to the campaign for their flagship scooter brand. The campaign...

MAM Media and Advertising Ad Campaigns
Performics.Resultrix bags digital mandate for NIIT

NIIT has entrusted its digital mandate to Performics.Resultrix, the digital end-to-end solutions company under Zenith India.

MAM Media and Advertising Account
FIHL hands media mandate to Carat India

Franchise India Holdings (FIHL) has roped in Carat India, the flagship media agency from Dentsu Aegis Network, as its media agency.

MAM Media and Advertising Account
Madhusudan Gopalan becomes MD, CEO of P&G India

P&G India has announced Madhusudan Gopalan as the company's new managing director and CEO. He will take charge on 1 April 2018.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories