?How to beat Australia Contest?: Max's 'Johnnie Walker Super Series' campaign

MUMBAI: With 24 days to go for the Johnnie Walker Super Series in Australia, Max, the movies and special events channel today kicked-off its campaign with a ?How to beat Australia Contest.? The contest commences on 10 September supported by a surround multi-media campaign.


The channel is beckoning cricket lovers across the country to participate in the contest by sending in their ideas on how to beat Australia. The ideas could be wild, whacky, funny and even serious. The owners of the best 11 ideas get a chance to fly to Australia for the upcoming 'Johnnie Walker Super Series' to be aired live on Max this October.

Commenting on Max's initiative, Max business head and executive vice president Albert Almeida says, "Max as a channel has always believed in broad basing audiences for cricket. Max?s innovative approach with its presentation of the ICC World Cup resulted in expanding cricket viewership from predominantly male to females and children too. With the ICC Super Series Max intends to take this a step further and has designed a campaign that is involving and interactive for all its audiences. The launch of the contest gives everybody an opportunity to contribute their ideas and get a chance to witness a Cricketing Event that?s unparalleled."

This contest is powered by In order to enter the contest viewers need to log on to or SMS SS space their idea to 2525. The campaign for the contest will go on air across the Sony Entertainment Television network, Ten Sports and Channel 7. An extensive out of home campaign at Shopping malls, Multiplexes, Toll nakas and other populated spots across Mumbai, Delhi, Kolkatta and Bangalore will encourage participation. An extensive van activity will cover the other towns across the country.


Max will telecast the Johnnie Walker Super Series cricket tournament in October 2005 live and exclusive. This tournament also marks for the first time ever a 'Team of Champions' comprising the best of the ?Rest of the World? who will take on the world?s top team, Australia, in both forms of the game - Test and ODI matches.

During this high action cricket season, Max will also offer its viewers the star studded ICC Awards 2005 to be telecast on 12 October 12.



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