MAM

?How to beat Australia Contest?: Max's 'Johnnie Walker Super Series' campaign

MUMBAI: With 24 days to go for the Johnnie Walker Super Series in Australia, Max, the movies and special events channel today kicked-off its campaign with a ?How to beat Australia Contest.? The contest commences on 10 September supported by a surround multi-media campaign.

 

The channel is beckoning cricket lovers across the country to participate in the contest by sending in their ideas on how to beat Australia. The ideas could be wild, whacky, funny and even serious. The owners of the best 11 ideas get a chance to fly to Australia for the upcoming 'Johnnie Walker Super Series' to be aired live on Max this October.

Commenting on Max's initiative, Max business head and executive vice president Albert Almeida says, "Max as a channel has always believed in broad basing audiences for cricket. Max?s innovative approach with its presentation of the ICC World Cup resulted in expanding cricket viewership from predominantly male to females and children too. With the ICC Super Series Max intends to take this a step further and has designed a campaign that is involving and interactive for all its audiences. The launch of the contest gives everybody an opportunity to contribute their ideas and get a chance to witness a Cricketing Event that?s unparalleled."



This contest is powered by Indiatimes.com. In order to enter the contest viewers need to log on to http://superseriesonmax.indiatimes.com. or SMS SS space their idea to 2525. The campaign for the contest will go on air across the Sony Entertainment Television network, Ten Sports and Channel 7. An extensive out of home campaign at Shopping malls, Multiplexes, Toll nakas and other populated spots across Mumbai, Delhi, Kolkatta and Bangalore will encourage participation. An extensive van activity will cover the other towns across the country.

 

Max will telecast the Johnnie Walker Super Series cricket tournament in October 2005 live and exclusive. This tournament also marks for the first time ever a 'Team of Champions' comprising the best of the ?Rest of the World? who will take on the world?s top team, Australia, in both forms of the game - Test and ODI matches.

During this high action cricket season, Max will also offer its viewers the star studded ICC Awards 2005 to be telecast on 12 October 12.

 

 

Write here

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/ajay.jpg?itok=ps3iFQgu
Ajay Gahlaut resigns from Ogilvy India

Ajay Gahlaut, the deputy CCO of Ogilvy India and CCO of Ogilvy North has resigned from the company. 

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/biu.jpg?itok=n08pEhkj
Concept BIU Acquires the Business of Bluebytes

Concept Business Intelligence Unit (Concept BIU), one of India’s leading media monitoring agencies, has acquired the business of Comniscient Group’s Bluebytes News.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/aksha.jpg?itok=M_uxGcim
Pump it up this holiday season with Athleisure Lifestyle

Family bonding is a complex equation given how different people belonging to the same family can turn out to be- their preferences, their tastes and their opinions.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/quess.jpg?itok=AkeYTmvA
Quess Corp launches its first outdoor campaign, ‘’I AM QUESS’’ to expand brand awareness

Quess Corp, India’s leading business services provider, has launched its first outdoor campaign, ‘’I AM QUESS’’ to expand awareness and communicate with its customers directly.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/WPP.jpg?itok=CACce0wW
Brands, agencies to rewire approaches using data: CVL Srinivas, WPP

Data. A four letter word that has even the senior most executives sweating and scratching their heads. While it is a small little word, understanding how to use it, is actually very complicated. That’s why  all we’ve been hearing about in the last year is how can brands and agencies leverage the...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/kisses.jpg?itok=oNlGyE6B
Hershey Kisses will now be Made in India

We’ve all been there where we ask our relatives and friends to bring us imported chocolates and candies from their trip abroad. Hershey’s Kisses have always been one such popular chocolate. The chocolates are distinct because of their unique shape and each one is delicately wrapped to make them...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/Indiabulls%20Group.jpg?itok=CD8VIoc0
Social Kinnect awarded digital mandate of entire Indiabulls Group

Social Kinnect, an Indian independent digital marketing agency, has been awarded the social media mandate of Indiabulls Group. The agency will be responsible for managing the social media platforms of the entire Indiabulls Group umbrella namely - Indiabulls Housing Finance Limited (IBHFL),...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/Realme_800.jpg?itok=GYvPRVrw
Grapes Digital to handle digital mandate for Realme smartphones

Realme, an emerging smartphone brand that specialises in providing high quality smartphones has extended its association with Grapes Digital. In addition to the strategic communications mandate, it has also handed over the digital media mandate to the agency. Grapes will now be responsible for...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/Metoo_Dentsu.jpg?itok=F-WK2f58
Dentsu Aegis Network removes Kartik Iyer & 3 seniors following sexual harassment allegations

Amidst the ongoing #MeToo movement, where several allegations regarding sexual harassment and sexual assault have come to light, the media and entertainment industry isn’t left behind.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories