20 October 2005 Newsletter Subscription Email this Page Volume 14 - Issue No: 16



Media, Advertising & Marketing Watch




 

 

Emami signs Shah Rukh Khan for Chyawanprash ad
The company announced the launch of its first advertising campaign featuring Shah Rukh Khan for Sona Chandi Chyawanprash.

Zee-BCCI case with Delhi HC div. bench
Case gets transferred to another division bench on the request of chief justice; DD lunges for Test & ODI rights at old rates.

BVITV, Max sign library features package deal
Buena Vista International Television - Asia Pacific & Max have signed a multi-year agreement for a library features package.
Mobile Television: Yet another battle for airwaves
Digital future bonds best with quality content
Warner Bros' Romanelli gets lifetime award
Warner Home Video bags Grand prix at Mipcom

Zee TV launches 2nd phase of ‘Saath Phere’ campaign

Pepsi lines up brand promotion of Mountain Dew

Affluent Indians splurging to improve lifestyle

Ultra ties up with Germany's Kiddinx Merchandising for 'Benjamin'

Worldspace launches festival offer

Visage Media to bring royalty-free photo collections

Fujitsu targets Asian consumer electronics market

Guest Speak
The Winners and Losers of the Internet Break-Up
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (02/10/2005 to 08/10/2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (02/10/2005 to 08/10/2005)
Star Plus
Star One
Sun TV
Sony Entertainment
Gemini TV
MAX
Sahara One

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Today's Newsbreakers.......India
Last date for feedback on draft service tax on ad services extended
`Ad expense is not business expense for concentrate co'
Rich Indians lap up big-ticket brands
Source: The Hindu Business Line
   
   
Advertising and the long arm of coincidence?
Variety
Idlis in Interlaken
Building the radio brand
Leaving no stone unturned
Source: Catalyst
   
Ad space available on 16 students' cheeks
Source: NewKerala.com
   
Meet Prasoon Joshi, India's ad guru
Source: Rediff
   
Zee Sports to kick off soccer hype in India
Arrow to launch innerwear collection
Source: Business Standard
Ad revenue, Chennai edition boost Deccan Chronicle profits
Source: Webindia123
 
   
Compaq Presario: Technology takes the humorous route
Agnello Dias to judge British D&AD Awards 2006
Dish TV to launch ‘Movies on Demand’ and ‘Digital Video Recording’
Adrian Mendonza bids farewell to Rediffusion DY&R
Ogilvy Activation consolidates its units and reshuffles senior management
Source: Agency Faqs
   
Riding high on desire
Women in a time warp
Arrow to launch innerwear collection
Source: Financial Express
   
Illegal hoardings to be removed within 7 days
Source: Newindpress
   
FMCGs now eye countryside for sales
Source: Economic Times
International News
Super-Max TV ad bags award at Tenerife Ad Festival
GAC chooses English Premiership to deliver brand message globally
Source:Strategiy
   
A&P Account Exits Lowe; Macy's Moves to Project Work
DDB's Brossard Rises to New Global Post
Washington Mutual Cuts McCann From $100 Mil. Review
Campbell-Ewald Retains U.S. Navy
Source: Ad Week
   
AOL talk reflects revival of Web advertising
Source:MSNBC
   
Twins In Squeeze Play for Metrodome Advertising Rights
Source:Media Buyer Planner
   
DirecTV Becomes NASCAR Corporate Sponsor
Source:www.axcessnews.com
   
Sara Lee Branded Apparel To Become Hanesbrands
Source: Brand Week
Interpublic convertible stock offer priced
Source: Reuters
   
Ad-2-One adds Expedia.co.uk to portfolio
Sky cuts iTV ad rates
Maxim launches 2006 calendar with £500k marketing budget
Source:Media Week (UK)
   
Howard hails 'successful' IR ad campaign
Source: ABC Online
   
ANA To FCC: No Kidding, We're Suing
MarketWatch Ad Campaign 'Lays' Out New Features
EZBoard Plans To Share Ad Revenue With Content Creators
Business Ad Pages Continue To Erode
Martha Stewart: NBC Show Is A 'Wonderful Advertisement'
Nielsen Hatches Plan For Fourth Set Of Ratings, The One Spun To The Press
Source: Media Post
   
Masafi wins IBWA Aqua Award for innovative print campaign
Source:AME Info
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