11 October 2005 Newsletter Subscription Email this Page Volume 14 - Issue No: 10



Media, Advertising & Marketing Watch




 

 

TSA looks to give badminton a major push
Total Sports Asia has signed a multi-year exclusive deal with IBF for all media rights in Asia-Pacific and the Middle East.

DD jumps into reality hunt bandwagon
DD, lured by the success of talent hunt shows, will launch its own 'Kalakaarz' - search for actors - on 13 November.

Kukian joins Radio City as national sales head
Radio City is on a hiring spree. The latest to join the radio station is Zoom regional sales head (West and East) Ashit Kukian.

Rasna enters fruit juice space with Rasna Juc Fit

Marico Bangladesh acquires Aromatic soap brand

Air Deccan in deal with Indiatimes for ticket sales

NGC's 'Mission Udaan' receives 60,000 entries

Music shipments decline by 5.8 per cent in the US

Ultra ties up with Kiddinx to market 'Benjamin, the Friendly Elephant' in India

Executive Dossier
'Challenge for cable ops is to offer additional services at a reasonable price'

Interview with EMC chairman Faizal N Syed

Guest Speak
The World's Largest Factory
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (25/09/2005 to 01/10/2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (25/09/2005 to 01/10/2005)
Star Plus
Star One
Sony Entertainment
Sun TV
Sahara One

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Today's Newsbreakers.......India
Tax axe may fall on ad space
Readership of dailies up, magazines hit
Swatch gets Rs 1 crore wristwatch to India
Marico Bangla buys another local soap brand
Bangladesh brand buyout adds aroma to Marico
Honda to launch City variant with i-VTEC engine
Rasna forays into fruit juice market
Source: Business Standard
   
   

Nimbus bags sponsorship rights for Pak cricket

Desi brands score over global biggies
Source: Economic Times
   
Rasna launches health drink
Marico arm buys toilet soap brand in Bangladesh
Virus lures PC users with Brad Pitt
HLL plans to enter liquid detergent market with Omo
Source: The Hindu Business Line
Print may lose comparative advantage to TV
Aamir back with ‘pride’ in new Coke campaign
ITC, Dabur to spur action in personal products
Source: Financial Express
 
   
Internet advertising is clicking right
Source: DNA
 
IRS 2005 Round 2: ‘HT’ beats ‘TOI’ in Delhi and NCR
Euro RSCG, Bangalore, retains Dell computers
IRS 2005 Round 2: Six out of top ten magazines have shown a decline in readership
IRS 2005 Round 2: Dainik Jagran continues to lead; all top 10 publications register growth
Source: Agency Faqs
   
KBC offer costs Britannia Rs 1 lakh
  Source: Deccan Herald
 
International News
Ad spend figures for 2005 revised down by Advertising Association
IPC Media rejigs ad department
Scullion steps into top Viacom Outdoor post
Glasgow boasts biggest outdoor banner
Concord wins Peugeot’s £3m outdoor business
MindShare to axe MOne in digital group reshuffle
Source: Media Week (UK)
   
Online ad sales overtake billboards
Source:VNUNet.com
   
Nissan, Toyota Rev Up Branded Content
ANA Accounts For Accountability, Unveils Best Practices
Lamborghini Steers 'The Apprentice,' Other Product Placements Of The Week
Source: Media Post
   
Wal-Mart Launches Low-Cost Apparel Brand
Source:Brand Week
   
Report: European TV show quality dropping
Source: News & Observer
Nielsen Outdoor to be new currency in South Africa
  Source: Bizcommunity.com
   
Viacom Battles FCC Children's Ad Rules
California Spending: Schwarzenegger¿s Special Election Sparks $200 Mil. Ad Blitz
Source: Media Week (US)
   
Hyundai Motor to Boost Advertising in Japan to Halt Sales Slump
Source: Bloomberg
   
Nail-Biting Time in a Batch of Big Reviews
Washington Mutual Visits Shops in $100 Mil. Review
Source: Ad Week
   
Stefano Hatfield On Advertising
Source: Independent
   
Omnicom Buys Mobile Ad Firm
Source: Red Herring
   
PWC: Video Game Industry to Drive Entertainment Sector
Source: BusinessWeek

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