6 May 2005 Newsletter Subscription Email this Page Volume 13 - Issue No: 2


 

 Media, Advertising & Marketing Watch



Lintertainment to branch into new areas
Company has plans to diversify into creatives and endorsements as a one-stop shop in branded entertainment.

Online, mobile space offers huge opportunity
IOA study reveals there is huge opportunity for movie channels and film distributors in online, mobile space

Kaustav Das joins TBWA as senior V-P, South
Euro RSCG (Chennai) VP Kaustav Das joins TBWA as vice-president, South with immediate effect.

TBWA bags Rs 40 mn Nutrine creative duties

Promax & BDA Arabia award winners announced

'Nazar' fame Meera is Jolen brand ambassador

Guest Speak
Seven New Laws of Global Marketing
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (10 April 2005 to 16 April 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (10 April 2005 to 16 April 2005)
Star Plus
Sony Entertainment
DD Sports
DD1
Sun TV
Gemini TV

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Source: www.indiantelevision.com
Today's Newsbreakers.......India
Madison bags Forbes Yellow Pages account
TBWA appoints new senior VP for South
FDA gives Johnson time till Aug 1 to get DCI nod
Kinetic to come out with new logo soon
`Invisible' TV zones key to measure viewership patterns
Source: The Hindu Business Line
   
   
World of mouth
Wish upon a start
Source:Economic Times
   
J&J gets reprieve on baby oil
TAM boosts its PR track service
Winning, simply
Source: Business Standard
1pointsize scoops up 2 nominations at FAB Awards, London
V K Chopra re-elected as Delhi Ad Club president
Start flirting with the consumer, or be dumped
STAR One's talent hunt show gets 2 lakh calls
Mobile, Net users are critical for successful film marketing: Study
Madison Creative bags Rs 8 crore Forbes Yellow Pages account
Source:Agency Faqs
 
   
Admn orders removal of ads on railway bridge
Source: Times of India
   
In Gummidipoondi, a walking election advertisement
Source:The Hindu
International News
Flip Media wins 3 Gold & 1 Bronze Awards for Mercedes-Benz online campaigns
  Source:AME Info
   
Beattie, 2 Other Execs Leave TBWA
Davis Demystifies Procurement
Fees Top of Mind at 4A's Conference
Deutsch Campaign Working, Retailer Says
  Source: Ad Week
   
Associated joins AdFast
Sky Sports unveils cricket sponsorship line-up
Ffitch promoted in MG OMD shake up
  Source:Media Week (UK)
   
Dow Jones Exec: Company Reducing Reliance On 'B2B' Ads
Source: www.smartmoney.com
   
PROMAX&BDA announces winners of Arabia Awards
Source: Strategiy
   
TBWA loses its British ad director
Source: IHT
SABC advert causes a heatwave
  Source:News24, South Africa
   
Listeners Agree Less Is More, Would Use More Radio With Fewer Ads
Mark Burnett Renews Yahoo! 'Apprentice' Deal
Mattel Toys With MindShare, Names MediaVest New Planning Shop
  Source:Media Post
   
British Airways "Shouts Up" In New York
  Source:Brand Week
   
Martha shares jump on pending cable deal, ad gains
  Source:Crains NY Business
   
Trinity Mirror results are bad news for advertising market
  Source:The Scotsman
 
OTR Media increases mobile advertising forecast
  Source: Memphis Business Journal
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