'Nazar' fame Meera is Jolen brand Ambassador

BANGALORE: Mahesh Bhatt's Nazar star, Pakistani actor Meera is the new brand ambassador for Jolen range of beauty products. Three ad films shot for television will unveil the range of Jolen products over the next few months.



"No budgets had been specifically earmarked for promotion. Depending on their experience this time around, ad budgets would be frozen. The focus would be A+ class, A class and B+ class cities, and initially regional channels would beam the ad clips," says Kundan Care Products Ltd. DM Marketing Rakesh Bakshi. Kundan Care Products Ltd has been authorized to sell their products in India by Jolen Inc.



"The Cream Bleach market is sized around Rs.750 million currently. With the addition of Jolen we expect it to grow to around Rs.1 billion, and we should easily garner around 40% share of this market, since Jolen is a well-known, trusted brand and sold in more than 40 countries.



Besides the US and Germany we in India are the only company that will manufacture Jolen products. The prices will be quite competitive too, for example a 35-gram pack costs about US$4.95 (Rs.220/-). We will be able to offer it for Rs.89/-. Similarly, a 140 ms pack costs US$9,95 (Rs.440/-) which we will sell at Rs.220." said Bakshi.

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