Advertising & Marketing Watch in association with
fame Meera is Jolen brand Ambassador
(5 May 2005
BANGALORE: Mahesh Bhatt's Nazar
star, Pakistani actor Meera is the new brand ambassador for Jolen
range of beauty products. Three ad films shot for television will
unveil the range of Jolen products over the next few months.
"No budgets had been specifically
earmarked for promotion. Depending on their experience this time around,
ad budgets would be frozen. The focus would be A+ class, A class and
B+ class cities, and initially regional channels would beam the ad
clips," says Kundan Care Products Ltd. DM Marketing Rakesh Bakshi.
Kundan Care Products Ltd has been authorized to sell their products
in India by Jolen Inc.
"The Cream Bleach market is sized
around Rs.750 million currently. With the addition of Jolen we expect
it to grow to around Rs.1 billion, and we should easily garner around
40% share of this market, since Jolen is a well-known, trusted brand
and sold in more than 40 countries.
Besides the US and Germany we in India
are the only company that will manufacture Jolen products. The prices
will be quite competitive too, for example a 35-gram pack costs about
US$4.95 (Rs.220/-). We will be able to offer it for Rs.89/-. Similarly,
a 140 ms pack costs US$9,95 (Rs.440/-) which we will sell at Rs.220."