Media,
Advertising & Marketing Watch in association with
TBWA India
bags Rs 40 million Nutrine Naturo creative duties
Indiantelevision.com
Team
(5 May 2005
2:00 pm)
MUMBAI: Confectionery major Nutrine has
awarded the creative duties of its brand Naturo Fruit Bar to TBWA.
The account is pegged at Rs 40 million.
Nutrine senior vice president B L Venkateshwar
said, "TBWA had made a strategy and creative presentation for
our Maha Lacto and Éclair brands. We found TBWA's Disruption
to be most relevant in going forward on Naturo. Therefore we have
decided to award Naturo - one of our key brands for 2005 and beyond
to them."
Commenting on the win, TBWA India's Kurien Mathews said, "Disruption
is what made the difference and we are certain that Naturo will
be a leader in its category in the shortest possible time. It is
an exciting challenge."
