24 May 2005 Newsletter Subscription Email this Page Volume 13 - Issue No: 14

Executive Dossier




 

'Marketing is an area we are looking to improve'
Interview with Zee Telefilms Ltd CEO Pradeep Guha

Media, Advertising & Marketing Watch
NDTV toys regional variant
A mooted news channel would focus on regional & local news instead of national & international events.

Initiative bags 3 new a/cs worth Rs 250 mn
Initiative, the flagship arm of Lintas Media Services has been mandated to handle the media for both Classic (makers of Polo and Smash clothing) and IIHT (full service with SSCB) in Bangalore. In addition to this, the agency has also bagged the PC Chandra Jewellers account in Kolkatta.

Grasim consolidates cement biz with Starcom

Emirates extends sponsorship deal with ICC

Henkel's Mr White goes for a makeover

American Express ropes in Winslet for campaign

TV Ratings
Top 10 Programmes (08 May 2005 to 14 May 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (08 May 2005 to 14 May 2005)
Star Plus
Sony Entertainment
Sun TV
Zee Cinema
Gemini TV

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Source: www.indiantelevision.com
Today's Newsbreakers.......India
Tamil activists arrested for defacing ads
Source:Sify
 
   
VS in yoga book ad: Yogacharya for no controversy
Source: NewIndPress
   
Ad-ding it all up
DTC to launch new range across brands
Canon India to focus on consumer electronics
Source:Economic Times
   
Jewellery brand D'damas to expand reach in South
Source: The Hindu Business Line
rmg david shines with a Bronze at Clio
Battleground Mumbai: Bombay Mirror may be launched by May 30
The Hindu pooh-poohs Deccan Chronicle’s circulation claims
Source:Agency Faqs
 
   
English names on hoardings defaced
Source: The Hindu
 
`Ad`versity
Still cool?
Gujarat to retail handicrafts under `Saras` brand
Source:Business Standard
International News
MBC Creative Services dominates Promax & BDA Arabia awards
DSS TV commercial is a visual treat
  Source: AME Info
   
$45 Mil. Hilton Hotels Account in Play
IPG Names Centrillo Chief Growth Officer
Burnett, Madison Road Settle Lawsuits
Omnicom Sees Strength in Partnerships
BBDO Bows Mitsubishi Effort
  Source: Ad Week
   
Clients, not ad firms, stretch the box
Source:IHT
   
Canny named advertising director at The Courier
  Source:Ottumwa
   
3 extends SubTV jukebox sponsor deal
Sky set for Haka promo tour
Ad revenues rise for women's weekly mags
  Source:Media Week (UK)
ITV under fire over advertising price concerns
  Source:Brand Republic
   
Racy Paris Hilton ad crashes burger chain's site
Source:Reuters
   
AHF Steps Up Efforts to Rein in AIDS Drug Ads
Source:Yahoo News
   
News Analysis: Did OMD Blink? Will Cable Upfront Stink?
'Pre-Roll' Proves Best Online Video Ad Format
Carat Raids Grey For Media Director
  Source:Media Post
   
McCann Touts Multiplatform Content at FIPP
  Source:Media Week (US)
   
JWT hires new co-president, promotes executive
Source:Crain's Detroit Business
   
Googles Thriving Advertising Model Has Math Roots
  Source: LinuxElectrons
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