NDTV toys with regional variant

NEW DELHI: The Prannoy Roy-promoted NDTV Ltd has drawn up plans to reach out to the grassroots by starting a new news channel where the focus would be more on regional and local news instead of national and international happenings.

This yet-to-be-named product is part of NDTV’s move to broadbase and reflects its ambitions to have a bouquet of its own channels catering to various genre of popular television broadcasting. An uplink permission for this channel has been sought from the government.




According to broadcast industry sources, after having launched three news channels, of which one is the clear leader in its segment, another is going toe-to-toe with the till now sole player and a third is a strong Number Two, NDTV is now trying to focus on a product that would highlight local news of various regions, including the metros.

This is also being seen as a move to counter the growing dominance of regional channels like ETV, Sahara and now even Star.

“The full content line-up of the proposed channel is still being ideated and fine-tuned. Though, in principle, it has been decided that a new news channel with emphasis on local news of various regions does have potential to be marketed,” an industry source familiar with this development told

According to a recent JP Morgan research report, in the $4.5 billion Indian entertainment industry, the advertising industry is expected to grow strongly by around 12 per cent in FY 2006-2008. TV will increase its share of ad pie from 47 per cent to 50 per cent in the next three years to cross Rs 50 billion, the report states. Not surprisingly, within the TV segment, news broadcasting is the fastest growing one.

It is learnt that the proposed channel would have programming based on lifestyle and nightlife of various cities too, along with other local news that would be useful for regional viewers. The probability of the new product being in English language is high as it would have wider appeal. However, a NDTV Profit-type format is also not being ruled out. The business channel has programming that uses both the Hindi and English languages.

If everything goes well, which includes getting various permissions from the government, the new channel from the NDTV stable is likely to go on air within three months time.

At the moment, NDTV has three news channels --- NDTV 24x7 in English, NDTV India in Hindi and business channel NDTV Profit.

Latest Reads
TV is story-teller's new novel; audience is Bharat, not India: Star's Banerjee

MUMBAI: Since five to six years, television has become the talking point. Th series such as 'Breaking Bad' to Transparent to Narcos to 'Game of Thrones' to 24, and now POW (Prisoners of Wars) has changed the experience of television viewing.

Television TV Channels GECs
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth
Q2-17: Zeel numbers, PAT up on higher Ad and Subscription revenue

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 23 per cent hike in consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year.

Television TV Channels GECs
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People
Life is more imaginative than fiction in a story like POW, says writer-director Gideon Raff

MUMBAI: Sometimes, coming back home after 17 years is not always a happy ending. "Prisoners of War" is the story of three Israeli soldiers, who were held captive for that many years following their kidnapping while on a secret mission with their unit.

Television TV Shows Thriller
IPL media rights bidding postponed sine die

MUMBAI: The BCCI has made it clear that the media rights auction cannot take place till the time it gets a concrete go-ahead and a formal approval from the Justice RM Lodha committee. Till the evening of 24 October (Monday), BCCI did not receive the okay from the committee which said, "it is in...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories