18 May 2005 Newsletter Subscription Email this Page Volume 13 - Issue No: 10

Adex Analysis





Refrigerators advt on TV dips 96% in Q1 2005
Huge dip of 96% in advertising in Q1 2005 compared to Q1 2004.

Media, Advertising & Marketing Watch
bmi flies into Indian mkt. with a Mumbai-London service
UK’s second largest airlines British Midland (bmi) marked its entry on Tuesday by announcing the launch of a Mumbai-London flight with an aim to explore opportunities and develop further services to other Indian destinations.

Space TV gets DTH LoI
The Star - Tata DTH joint venture Space TV receives the letter of intent (LoI) from the I&B ministry.

All clear for DTH LoIs to Space TV, Sun

NDTV seeks uplink permission for new channel

Hitachi Data, Acer announce jt marketing effort

Guest Speak
Seven New Laws of Global Marketing
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (01 May 2005 to 07 May 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (01 May 2005 to 07 May 2005)
Star Plus
Sony Entertainment
Sun TV
Star Gold
Gemini TV

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Today's Newsbreakers.......India
A campaign to give voice to HIV-infected women
bmi starts Mumbai-London service
Mother Dairy bid to go national this fiscal
Source: The Hindu Business Line
   
Bhupathi unveils Sunfeast logo
  Source:NDTV
   
Ads on hot wheels spell trouble
Source:Times of India
   
Booking classified ads a lesser pain -just SMS
Source:CIOL
   
The Longest Mile
When The Turf Gets Going
Bawdy copy
Hall Of Claim
Source:Economic Times
ICICI awards personal loans business to St Luke's
Life isn’t so beautiful for Universal McCann these days
Radio City plans to bid for 20-25 more radio stations in second phase
Source:Agency Faqs
 
   
Bajaj moves SC over Force Motors name
Source:Financial Express
   
Multi-media publicity campaign kicks off
  Source:Indian Express
   
Orange sues Hutch for trademark violation
Bajaj Auto moves SC over name
ITC Foods to build around intl women`s tennis tourney
Ascent of the youth brigade
Source:Business Standard
International News
Mediaset sees 2005 advertising revenue up at least 5%
  Source:MarketWatch
   
ITV poised for showdown over contract rights renewal process
Nationwide opens up its ATMs for advertising
Toyota sponsors Scotsman festival coverage
Hughes calls for morals in advertising
Pearl & Dean wins Ster Century UK account
  Source:Media Week (UK)
   
Double Fusion Scores P&G as First Ad
  Source:Media Week (US)
   
COI hunts shop for £4m stakeholder pension ads
  Source: Digital Bulletin
   
Spanish political ads kick off Bloomberg TV campaign
  Source:Newsday
   
Germany Also Told Rath to Stop Adverts
  Source:AllAfrica.com
Publicis in talks to sell outdoor interests to JCDecaux
  Source:Brand Republic Bulletin
   
Ban for 'gun glamour' Reebok ad
Source:BBC News
   
New York Times April ad revenue rises
Source:BusinessWeek
   
Consultants: Politicos Coming Around On Online Ads
NBC To Media Buyers: Sorry About Last Year!
  Source:Media Post
   
Scripps to Offer Ad-Supported Broadband Channels
  Source:MarketingVOX
   
DOH warns of misleading drug advertising on radio
  Source: Taipei Times
   
Internet Music TV Channel Gives Sponsors 45 Days Free Advertising
  Source:Emediawire
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