Refrigerators advertising on television dips 96% in Q1 '05
compared to Q1 '04 ( 17 May 2005)
Key
Findings:
High
96% dip in Refrigerators advertising in Q1 2005 compared to Q1
2004.
Growth
in Advertising across 2002-04 whereas 2001 was an exception.
Summers,
the choice of Advertisers.
'LG
Semi Frost Fridge' tops the brands slot in Q1 2005.
Hindi,
the most preferred channel language
This
week, AdEx India looks at the 'Refrigerators' category. Below is
the growth of advertising on TV in the 1st quarter of 2005 compared
to that of 2004.
Huge dip of 96% in advertising in Q1 2005 compared to Q1 2004.
Below
is the growth of advertising on TV across the years 2001-04.
Highest
growth seen in 2003 (22%), lowest in 2002 (3%)
2001,
the only year to show dip (17%).
Let's
watch out its advertising pattern across the quarters across 2003-04
on TV.
Maximum
advertising during Summers.
The
table below shows the Brands, along with their Advertisers, that
topped advertising on TV in the 1st quarter of 2005.
Only
6 brands were visible across Q1 2005
'LG
Semi Frost Fridge' tops the brands list in Q1 2005 with
46% share
'Kenstar
Refrigerators', the close competitor
Let's
analyze the language preferred by the advertisers in the
1st quarter of 2005.
Hindi
channels, the most preferred ones
Regional
come a distant second
We
shall be coming out with similar analyses on other categories
in the coming days.
(Analysis from AdEx India - A Division of TAM Media Research)
