12 May 2005 Newsletter Subscription Email this Page Volume 13 - Issue No: 6


 

 Media, Advertising & Marketing Watch



'KBC2': expect Rs 2.5 bn+ in ad sales
Estimates of ad sales revenue 'KBC2' will generate pegged at Rs 2,550 million; huge build-up ahead of show launch.

CGA reveals ' New Face Of Cotton' campaign
The Cotton Gold Alliance (CGA) program has launched its summer advertising campaign across India with a series of outdoor ads.

Allen Solly to sponsor unconventional celebs
In step with their dictum, Allen Solly has a new initiative - to endorse an 'unconventional' personality.

Special Report
Smart Buy: Making of the Sony-Sab deal
Inside account of the behind-the scenes action that finally resulted in Sony's buyout of Sab TV.

Online advertising in US to reach $11 b. this year

TBWA US announces new group structure

Fewer ads increase radio listening in the US

John Abraham to endorse Titan's 'Fastrack'

Nickelodeon seals multimillion dollar ad deal with Chevrolet

Guest Speak
Seven New Laws of Global Marketing
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (24 April 2005 to 30 April 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (24 April 2005 to 30 April 2005)
Star Plus
Sony Entertainment
Sun TV
Zee TV
Gemini TV

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Today's Newsbreakers.......India
Ad tool for TV channels
Godrej No.1 soap ropes in Jassi as new brand ambassador
Star hopes to strengthen weekends with KBC
Cholayil to take Cuticura to new markets, plans brand extensions
Source: The Hindu Business Line
   
   
Celebs we wanna see on ads
East or west, teen brand ambassadors are best
Are you experienced
Source:Economic Times
   
Mediaware Infotech unveils TV software
Source: Newindpress
   
Courier, marketing firms foray into mango retailing, branding
Source: Business Standard
Kingfisher, Wills spared from surrogate ad ban
Source: Financial Express
 
   
Enterprise Nexus wins creative duties for Sony's hi-fi biz
Church upset over HLL's Rin, Hindustan Times campaigns
No ads on first UPA anniversary, PM tells all depts
Rajesh Sheshadri quits TV Today; joins NGC
Source:Agency Faqs
   
Gold sales shoot up, Zaveri Bazaar falls in love with Tulsi Virani
Hoarding contracts boomerang on HUDA
Source: Indian Express
   
Accent on performance
Common man flying
Source: Catalyst
International News
$3.2 Bil. GM Media Business Jumps to Starcom MediaVest
Kia Names Beavis for Marketing
Red Cell Taps Halling for Development Post
Ameriquest Backs Rolling Stones Tour
  Source: Ad Week
   
Emap picks Rich for top advertising role
Starcom clinches Whitbread media account
Stowells signs first TV sponsor deal
River Café picks Guardian for book promotion
HSE hands workplace brief to ZenithOptimedia
Source: Media Week (UK)
   
NBC’s ad revenue getting plucked
  Source:Wilkes Barre Times-Leader
   
O'Connell wins nine LI ad awards
  Source:Newsday,
   
Blockbuster Brands Spend 37% of Budget on Advertising
  Source:Medical News Today
ITV warned of advertising slowdown
  Source: Guardian
   
Simon Gets Bigger Share of MindShare, Named Strategic Planning Chief
Firefox Launches Viral Campaign
CareerBuilder.com Kicks Off, Becomes First To Buy '06 Super Bowl Ad Time
Magazine Ad Demand Resumes Its Slide
Bursting Bubbles: Ad Rep Finds People Using More Web, Less 'Traditional' Media
Source: Media Post
   
Dow Jones April advertising linage falls
  Source:BusinessWeek
   
P&G advertising beauty claims dismissed as non-existent
Lenovo hands global ad account to IBM agency Ogilvy & Mather
  Source:Brand Republic Bulletin
   
IndustryBrains Adds Newsletters to Ad Net
  Source:Media Week (US)
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